Paid Media & Performance
SEO & AI Search
Social, Content & Creators
CRM, Retention & Messaging
Web, CRO & Experience
Creative & Brand
Analytics & Measurement
Strategy & Growth
120+ services across the full funnel. Every one measured to the rupee.
All servicesIndustries
Popular playbooks
EMEA (Europe, Middle East and Africa)
Mumbai HQ · serving brands across India and international markets, remote-first.
All international marketsFull-funnel performance agency · Andheri West, Mumbai
PMG runs media buying, search, social, CRM and conversion as one accountable system — so every rupee is traced from first impression to repeat purchase, and scaled only when it pays back.
What is PMG?
Performance Marketing Guru (PMG) is a full-funnel performance and 360° digital marketing agency headquartered in Andheri West, Mumbai. We plan and buy media on Meta, Google, YouTube, LinkedIn and marketplaces; build organic demand through SEO and AI-search optimisation; and connect it all with CRO, WhatsApp and CRM journeys and server-side analytics — so every rupee is traced from first impression to repeat purchase.
Our operating belief is simple: if you can't measure it, it doesn't exist. We set targets from your real margins, report business metrics rather than platform metrics, and scale spend only when the numbers pay back.
The full funnel
Scroll the four stages. Every one has its own job, its own channels and its own number — and they all roll up to one scorecard.
Reach the right strangers cheaply and make them remember you. Video, creators, reach buying and content built to be found on Google and cited by AI answer engines.
Channels we run here
What we measure
Cost per 1,000 reached · Hook rate · Branded search lift · Share of voice
Sequenced retargeting, comparison content, lead magnets and search capture that move a curious visitor to a shortlisted one — with every touch tracked back to spend.
Channels we run here
What we measure
Cost per engaged visit · Lead rate · Cost per qualified lead · Assisted conversions
High-intent search, shopping, marketplace and conversion campaigns bid against your real margins — plus the CRO, WhatsApp follow-up and tracking that stop leads leaking.
Channels we run here
What we measure
CAC vs break-even · ROAS vs target · Lead-to-sale rate · Contribution margin
Lifecycle email, WhatsApp and CRM journeys, loyalty and win-back — measured on repeat rate and payback, because the most profitable customer is one you already paid for.
Channels we run here
What we measure
Repeat purchase rate · LTV : CAC · Payback period · Churn
Services
Every rupee of media, bought on outcome.
Rank in Google. Get cited by answer engines.
Attention that compounds into demand.
Turn first orders into lifetime value.
Traffic is rented. Conversion is owned.
Tracking you can bet the budget on.
The plan behind every channel.
Measurement
Meta and Google both claim the same sale. We don't let them mark their own homework. Every week you see blended efficiency, new-customer CAC and contribution after ad spend — reconciled against your actual orders or CRM.
MER
4.1x
Revenue ÷ total spend
New-cust. CAC
₹640
vs ₹720 ceiling
Contribution
31%
After ads & COGS
Payback
2.3 mo
On gross margin
Spend vs contribution by funnel stage
TOFU
22%
MOFU
28%
BOFU
38%
LTV
12%
How we work
Week 0–1
Accounts, tracking, funnel, unit economics and competitors. You get the written audit either way.
Week 1–2
Measurement plan, channel mix, budget split by funnel stage, creative and landing-page backlog.
Week 2–4
Clean account structures, verified conversion signals, first creative sprint and landing pages live.
Month 2–3
Weekly test cadence on audiences, bids, creative and pages. Budget follows marginal returns.
Month 3+
New channels, markets and retention loops — added only when the core numbers hold.
Operating principles
Pixel, Conversions API, enhanced conversions and GA4 are verified before we scale a single campaign.
We report ROAS next to your break-even ROAS and margin — because revenue you lose money on isn't growth.
The strategist who scopes your account is the one who runs it. No silent hand-off to a junior pod.
Hooks, formats and offers go through a structured testing cadence with a written hypothesis every time.
Ad accounts, pixels, analytics and dashboards are set up in your name and stay with you.
Paid, organic, CRM and CRO roll up to one set of business metrics — not six channel reports that disagree.
Industries
Free tools
Learn
Where we work
We meet Mumbai and MMR clients in person and run accounts for brands everywhere else over shared dashboards, WhatsApp and weekly calls.
A performance marketing agency buys and optimises media against measurable outcomes — leads, purchases, app installs or revenue — instead of impressions alone. At PMG that means setting a target cost per acquisition or ROAS from your unit economics, wiring tracking (pixel, Conversions API, GA4, CRM) before spend scales, running structured creative and audience tests, and reporting weekly on the business numbers that matter: new-customer CAC, contribution margin and payback.
No. Paid media is our engine, but we run the full funnel: SEO and AI-search optimisation, content, social, influencer marketing, email and WhatsApp CRM, CRO and landing pages, web development and analytics. Clients can hire us for one channel or the whole system.
Our office is on the 10th floor of Aston Building, Sundervan Complex, Lokhandwala, Andheri West, Mumbai 400053. We meet Mumbai and MMR clients in person and run accounts for brands across India — Delhi NCR, Bengaluru, Pune, Hyderabad, Ahmedabad and beyond — plus international D2C brands, over shared dashboards, WhatsApp and weekly calls.
It depends on scope, channels and spend. Most engagements are a monthly retainer, a percentage of media spend, or a hybrid with a performance component. Our pricing page explains what drives cost and the typical ranges in the Indian market. The fastest way to a real number is a free growth audit.
Paid search and retargeting usually show a reliable signal within two to four weeks once tracking is clean. Prospecting on Meta and YouTube needs three to six weeks of creative testing to stabilise. SEO and AI-search visibility compound over three to nine months. We agree on leading indicators for each stage up front so you know within the first month whether it's working.
Real estate, D2C and eCommerce, beauty and skincare, fashion, jewellery, SaaS, fintech, BFSI, healthcare, education, automotive, hospitality, restaurants, home and interiors, fitness, B2B manufacturing and local service businesses. Each has its own industry playbook.
Free growth audit
Send us your ad account, analytics or site. Within 72 hours you get a written audit: tracking gaps, wasted spend, and the three moves we'd make first. No pitch deck.
Performance Marketing Guru, Andheri West, Mumbai.