About PMGMOFU
We built PMG for founders who are tired of being sold reach.
The short answer
Performance Marketing Guru (PMG) is a Mumbai-based, full-funnel performance marketing agency. We exist because too many brands pay for marketing they can't measure — dashboards full of impressions and platform-reported ROAS that never shows up in the bank account. PMG plans, buys and optimises marketing against the numbers a founder or CFO actually cares about: new customers, contribution margin, cost per qualified lead and payback.
Why "if you can't measure it, it doesn't exist"?
It's not a slogan; it's a working rule. Before we scale a campaign, the tracking has to be verified — pixel and Conversions API, enhanced conversions, GA4 events and, where there's a sales team, offline conversions from the CRM. Before we call something a win, we check it against a baseline, not against the platform's own attribution.
That discipline changes the conversations we have with clients. We stop arguing about whether an ad "looked good" and start asking whether the marginal rupee returned more than it cost.
What PMG does
We run the whole funnel, and we're comfortable being hired for one piece of it:
- Paid media and media buying — Meta Ads, Google Ads, YouTube, LinkedIn, programmatic, marketplaces and quick commerce.
- Search and AI visibility — SEO, local SEO, and AEO/GEO so answer engines cite you.
- Social, content and creators — social media, content, influencer and UGC, creative production.
- Retention and messaging — email, WhatsApp, CRM and lifecycle.
- Conversion and web — CRO, landing pages, websites and eCommerce builds.
- Measurement and strategy — analytics and attribution, full-funnel and 360° strategy.
How we're different
- One scorecard, not six reports. Every channel rolls up to blended business metrics — MER, new-customer CAC and contribution — reconciled against your orders or CRM.
- Targets from your margins. We calculate break-even ROAS and an affordable CAC from your real costs before the first campaign goes live.
- Operators, not account managers. The strategist who scopes your account runs it. You talk to the person with their hands on the budget.
- Creative as a system. Hooks, formats and offers are tested against written hypotheses on a fixed cadence, so learning compounds instead of resetting every month.
- Honest about fit. If your unit economics can't support paid acquisition yet, we'll tell you — and tell you what to fix first.
Who we work with
Founders, marketing heads and CMOs at D2C brands, real-estate developers and channel partners, SaaS and fintech companies, healthcare and education providers, retailers, restaurants and local service businesses. Some spend ₹1 lakh a month on media; some spend many times that. What they share is a preference for numbers over noise.
Where we are
Our office is at 10th Floor, Aston Building, Sundervan Complex, Lokhandwala Complex, Andheri West, Mumbai 400053. We work Monday to Saturday, 7am to 9pm IST — early starts and late finishes are what live ad accounts demand. Clients in Mumbai and MMR can meet us in person; everyone else works with us over shared dashboards, WhatsApp and a weekly call. See where we work.
What we won't do
We won't publish results a client hasn't approved, invent case studies, buy fake reviews, or promise a ROAS before we've seen your data. We don’t name clients on this site, and any results we share are anonymised and carry numbers only once the client signs them off. Read our editorial policy for how we write and fact-check.
What PMG believes
- Business metrics over platform metrics. Revenue, profit, qualified pipeline and customers are the point. Clicks, impressions and in-platform ROAS are diagnostics.
- Measurement before scale. A campaign is scaled only after its conversions are verified.
- Creative is the targeting. On automated platforms, the ad decides who sees it — so creative is tested systematically.
- Marginal thinking. Budget goes where the next rupee returns most, not where the average looks best.
- Honesty about fit. We'd rather tell a prospect we're not the right answer than take a budget we can't make work.
Our editorial standards
Everything published on this site follows our editorial policy: claims carry a number, example or source; market ranges are labelled as ranges; statistics from third parties are linked to their source; and content is reviewed and dated. Where we give benchmarks from our own experience, we say so.
PMG at a glance
| Legal name | Performance Marketing Guru |
|---|---|
| Headquarters | 10th Floor, Aston Building, Sundervan Complex, Lokhandwala Complex, Andheri West, Mumbai, Maharashtra 400053 |
| Phone and WhatsApp | +91 96194 01662 |
| info@performancemarketingguru.com | |
| Hours | Monday–Saturday, 7am–9pm IST |
| Serves | Mumbai and MMR in person; clients across India and internationally remotely |
| Services | Paid media, SEO and AEO/GEO, social and creators, CRM and WhatsApp, CRO and web, analytics and strategy |
How to start working with us
- Request the free audit or book a call — contact us.
- Share read-only access to your ad accounts and analytics.
- Receive the written audit within 72 hours.
- Walk through it with us, in person or on video.
- Decide — implement it yourself, with your current team, or with us.
Frequently asked questions
Is PMG a startup agency or an established firm?
PMG is an independent agency run by practitioners who manage live budgets daily. We keep the team senior and lean on purpose so that the people you meet are the people doing the work. Ask us for references in your category on a call.
Do you work with small businesses?
Yes, when paid media makes economic sense for them. For local businesses with small budgets we often start with Google Business Profile, local SEO and tightly geo-fenced search ads before recommending broader spend.
Do you sign NDAs and keep client names confidential?
Yes. Many of our clients prefer not to be named, which is why we don’t list client names or logos on this site. Ask on a call and we can talk through relevant work, within the limits of our NDAs.
Who owns the ad accounts and data?
You do. We set up or operate ad accounts, pixels, analytics properties and dashboards in your business's name and work inside them with partner access.
What does "full-funnel" mean at PMG?
We work across the whole customer journey: creating demand (video, social, creators), capturing it (search, marketplaces), converting it (landing pages, CRO, WhatsApp) and retaining customers (CRM, email, loyalty) — measured on one scorecard.
Which industries does PMG work with?
D2C and eCommerce, real estate, education, healthcare, BFSI and fintech, SaaS and B2B, retail, restaurants, hospitality and local services, among others. See industries.
Can we visit PMG's office?
Yes. We're in Lokhandwala, Andheri West. WhatsApp +91 96194 01662 to book a time.
Does PMG work with international clients?
Yes — Indian brands selling abroad and international brands entering India, with campaigns in most major markets.
Talk to a strategist
Thirty minutes. Your numbers. A straight answer.
Book a strategy call with the people who'd actually run your account. We'll tell you what we'd do — or that you don't need us yet.