TrustTOFU
Editorial policy
The short answer
Every page on this site is meant to be useful to a founder or marketer even if search engines didn't exist. We write from hands-on campaign experience, label estimates as estimates, never fabricate results, and update pages on a fixed review cycle. This page explains exactly how.
Who writes our content
Content is written and reviewed by PMG strategists and specialists who work on live accounts — media buyers, SEO and AEO specialists, CRO designers and analysts. Bylines point to the team responsible for the page.
How we handle numbers
- Benchmarks are labelled as indicative ranges drawn from Indian campaign experience, with the period they refer to
- We don't invent statistics, awards, client logos, testimonials or reviews
- Case studies are anonymised and carry outcome figures only after the client approves them in writing
- Platform features and policies are described as they work at the time of the "Updated" date on the page
- Calculators explain their assumptions on the page, so you can judge the output
AI assistance
We use AI tools to help research, outline and draft. A PMG specialist reviews every page for accuracy, adds first-hand experience and signs off before it's published. AI is never used to generate fake reviews, testimonials or results.
Updates and review cycle
Pages about platform features, costs and benchmarks are reviewed every three to six months. Evergreen explainers are reviewed at least once a year. The "Updated" date on each page reflects the last substantive review.
Corrections
If you spot an error, email info@performancemarketingguru.com with the page URL. We correct factual errors promptly and update the date.
Independence
We don't accept payment for mentions or rankings in our comparison content. Where we recommend a tool or platform, it's because we use it.
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