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Performance marketing for businesses in Turkey (Türkiye)
The short answer
PMG runs Turkish-language performance marketing for businesses in Türkiye from Mumbai — Google, Meta, YouTube and marketplace campaigns, SEO and KVKK-aware analytics. Türkiye is 2.5 hours behind India, so our working day covers all of yours.
The Turkish digital market at a glance
| Dimension | What it means for marketing |
|---|---|
| Commerce | Trendyol and Hepsiburada lead; N11 and Amazon.com.tr compete |
| Social | Instagram, YouTube, TikTok, X and Facebook |
| Payments | Cards with instalments (taksit) are standard |
| Economy | High inflation — prices and margins change quickly |
| Language | Turkish creative is essential |
Rules to know before advertising in Türkiye
- KVKK (Law No. 6698) — explicit consent and transparency; 2024 amendments updated cross-border transfer rules
- Advertising Board (Reklam Kurulu) — rules on misleading advertising and influencer disclosure
- E-commerce law — commercial electronic messages need prior consent and registration in the national message management system (İYS)
- Platform availability — access to some platforms has been restricted at times; plans should be resilient across channels
What does performance marketing cost in Türkiye?
Media costs in lira are low by European standards, but inflation means costs and prices move fast; we set targets in TRY or USD and review them monthly. Marketplace advertising on Trendyol and Hepsiburada is often the core for consumer brands. Management is quoted per scope in USD or EUR.
Industries we can help in Türkiye
- eCommerce and D2C — marketplaces, Meta and Google; see D2C
- Fashion — Türkiye's large textile and fashion sector; see fashion
- Tourism and health tourism — international visitors; see hospitality
- Manufacturing and export — B2B search and LinkedIn; see B2B manufacturing
The Turkish marketing calendar
- Ramadan and Ramazan Bayramı — major spending moments
- Kurban Bayramı — holiday travel and family spending
- November discount season — Black Friday-style marketplace campaigns
- Summer tourism — coastal destinations peak
How Turkish consumers research and buy
Turkish shoppers are highly mobile and deal-oriented, buy heavily through marketplaces and expect instalment options on cards for larger purchases. Fast delivery and easy returns are standard expectations set by the big marketplaces. Social media — especially Instagram and YouTube — drives discovery, and influencer content is influential when disclosed properly. Inflation means price sensitivity is high and promotions are frequent.
Localising for Türkiye
- Turkish-language ads, pages and customer service
- Prices in lira with instalment (taksit) options shown
- Marketplace listings on Trendyol and Hepsiburada
- Consent registered in İYS before commercial messages
- Fast delivery and returns messaging
Entering Türkiye: a phased plan
- Register for commercial messages. İYS registration for consented messages.
- Localise in Turkish with instalment-friendly pricing.
- Test Instagram, YouTube, Google and marketplaces.
- Scale with Trendyol and Hepsiburada.
Example: a beauty brand entering Türkiye
Turkish creators on Instagram and YouTube, marketplace listings, instalment options for larger baskets and monthly price reviews.
Digital marketing services for businesses in Türkiye
Every engagement is built from the same components — chosen and weighted for your category, budget and customers in Türkiye. Most clients start with two or three of these and add more once the economics are proven.
Performance Marketing
Full-funnel paid media run against your margins. We set break-even ROAS and a target cost per acquisition first, then plan Google, Meta and other channels around what customers in Türkiye actually respond to. Budgets move every week toward whatever produces the cheapest incremental sales or qualified leads — not the loudest platform numbers.
Google Ads
Search, Performance Max, Shopping, YouTube and Demand Gen campaigns built around high-intent searches in Türkiye. We fix conversion tracking first, separate brand from non-brand, use location and language targeting deliberately, and report on cost per qualified lead or sale rather than clicks and impressions.
Meta Ads
Facebook and Instagram campaigns driven by creative testing — new hooks, formats and offers every week — with the Conversions API for reliable signals and audiences shaped for Türkiye. Lead campaigns route straight to WhatsApp or your CRM so your team can follow up within minutes.
SEO
Technical SEO, content and authority building aimed at the searches buyers in Türkiye make before they contact a business. We fix crawl, speed and indexing problems first, then build service, location and comparison pages that can rank in Google and be cited in AI answers.
AEO & GEO (AI Search)
Answer engine and generative engine optimisation: answer-first content, clear entity information and structured data that help your business appear in Google's AI features, ChatGPT and other assistants when buyers in Türkiye ask for recommendations.
LinkedIn Ads
LinkedIn campaigns for B2B companies selling in Türkiye: job-title, industry and company targeting, account-based lists, lead forms synced to your CRM, and reporting on pipeline and revenue rather than cost per lead alone.
Marketplace Marketing
Amazon and regional marketplace advertising and listing optimisation, balanced with your own website so you grow sales in Türkiye without handing all your margin to marketplaces.
Web Design & Development
Fast, conversion-focused websites and landing pages — clear offers, trust signals, mobile-first forms and proper tracking — so the traffic you pay for in Türkiye actually turns into enquiries and sales.
How we work with businesses in Türkiye
- Audit (week 0–1). We review your ad accounts, analytics, tracking, website and competitors in Türkiye, and send a written audit: what's broken, what's wasted, and the three moves we'd make first.
- Plan (week 1–2). A measurement plan, break-even ROAS and target CAC, a channel mix for Türkiye and a 90-day roadmap with owners and dates.
- Launch (week 2–4). Clean campaign structures, verified conversion tracking, the first creative sprint and landing-page fixes that remove obvious friction.
- Optimise (months 2–3). Weekly tests across audiences, bidding, creative and pages, with budget shifting toward the cheapest incremental results.
- Scale (month 3 onwards). New channels, cities and markets and retention loops — added only when the economics hold at higher spend.
Live working-hours overlap with Türkiye: Full working day — our 7am–9pm IST is 4:30am–6:30pm in Türkiye. Every client gets a shared WhatsApp group, a weekly 30-minute call with the strategist who runs the account, a live dashboard and a written change log. See how we work for the full process.
Why businesses in Türkiye work with PMG
- Measurement first. Break-even ROAS, target CAC and clean tracking before any budget is scaled.
- You own everything. Ad accounts, data and creative stay in your name, and ad spend goes straight to the platforms.
- Senior people on your account. The strategist who runs your campaigns is the person you talk to every week.
- Weekly transparency. A scorecard, change log and test board every week — no vanity metrics.
- Short minimum terms. We would rather keep clients with results than with contracts.
- A long working day. Mon–Sat, 7am–9pm IST, giving real overlap with Türkiye and overnight progress on your campaigns.
Cities and areas we serve in Türkiye
We plan budgets and creative city by city, because costs, competition and customer behaviour differ even within Türkiye. Campaigns regularly target:
- Istanbul
- Ankara
- Izmir
- Bursa
- Antalya
Free growth audit
Get a written audit for Türkiye (Turkey).
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Do we need to sell on Trendyol?
For most consumer brands in Türkiye, marketplaces are where demand concentrates. We plan Trendyol and Hepsiburada alongside D2C.
What is İYS?
Türkiye's message management system, where commercial electronic message consents must be registered before sending marketing SMS, calls or emails.
When can we talk live?
Throughout your working day — Türkiye is only 2.5 hours behind India.
How often should prices be reviewed for Turkish campaigns?
With high inflation, review prices, targets and margins at least monthly.
Do Turkish shoppers expect instalments?
For larger purchases, yes — instalment options on credit cards are widely used and often expected.
How long does it take to see results from digital marketing in Türkiye?
Tracking fixes and search campaigns often show improvement within two to four weeks. Prospecting on Meta or YouTube usually needs three to six weeks of creative testing, and SEO compounds over three to nine months. We agree leading indicators for each channel so you are never guessing.
Do we need to sign a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts. Ad accounts, data and creative stay in your name throughout.
Will we own our ad accounts and data?
Yes. Campaigns run in your own Google, Meta and other ad accounts with partner access for PMG, and you can see everything at any time.
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Free growth audit
Find out where your budget is leaking.
Send us your ad account, analytics or site. Within 72 hours you get a written audit: tracking gaps, wasted spend, and the three moves we'd make first. No pitch deck.