ServiceBOFU
SEO that lowers your blended CAC
The short answer
SEO is the only acquisition channel where cost per customer falls as you scale. Paid media charges you again for every click; a page that ranks earns traffic indefinitely. PMG treats SEO as a margin strategy: the organic share of demand is what keeps blended CAC sustainable when ad auctions get more expensive.
We run technical SEO, content built on genuine expertise, digital PR for authority, and AEO/GEO so your pages get cited by AI answer engines — which increasingly sit between a search and a click.
What an SEO engagement includes
- Technical audit and fixes: crawlability, indexation, Core Web Vitals, structured data
- Keyword and intent mapping across the full funnel
- Information architecture and internal linking silos
- Content production briefed on real expertise, not scraped summaries
- Digital PR and link acquisition
- Local SEO and Google Business Profile where relevant
- AEO/GEO: entity consistency, answer-first structure, schema
- Monthly reporting against non-brand organic and qualified leads
How we approach it
- Fix what's broken. Indexation, duplication, speed, broken schema. No amount of content outranks a site Google can't crawl properly.
- Map intent, not keywords. Every target query gets one page. Two pages competing for the same query is a self-inflicted wound.
- Build the silo. Hub pages for each theme, spokes beneath, internal links that make the hierarchy obvious.
- Publish depth, not volume. One page that genuinely answers a question beats ten that restate it.
- Earn authority. Digital PR, original data and genuine expertise — not link buying, which is a ranking liability now.
- Measure what matters. Non-brand organic sessions and qualified leads, not total keyword count.
SEO in the age of AI answers
Google's AI Overviews and standalone assistants like ChatGPT and Perplexity now answer many queries without a click. That doesn't make SEO obsolete — it changes what wins. Pages that get cited are structured to be extracted: a direct answer up front, question-shaped headings, claims attached to evidence, and consistent entity signals across the web. That's what AEO/GEO is, and we build it into every page rather than treating it as a separate product.
Mistakes we see constantly
- Publishing thin location or service pages with the city name swapped — a doorway-page penalty risk
- Chasing keyword volume with no intent mapping, creating internal competition
- Buying links from networks, which is both detectable and demotable
- Ignoring Core Web Vitals on mobile in a market where most traffic is mobile
- Treating schema as a ranking hack rather than an extraction aid
- No internal linking strategy, so authority never flows to money pages
How does SEO work in 2026?
Search engines do three things: crawl pages, index what they understand, and rank the most helpful result for each query. Google's ranking systems look at relevance to the query, the quality and originality of the content, signals of expertise and trust, page experience and the links and mentions a site has earned. See E-E-A-T.
Two shifts matter for Indian businesses now:
- AI Overviews and assistants. Many informational searches are answered on the results page, and buyers ask ChatGPT, Gemini or Perplexity for recommendations. Pages that state answers clearly, cite facts and are easy to parse are more likely to be used. Google's guidance is that the same SEO best practices apply to its AI features (Google Search Central).
- Helpful, original content wins. Thin pages written for keywords — including mass-produced AI pages — are less likely to rank and more likely to be ignored by assistants.
What does SEO cost in India?
SEO is priced on the work required. The main drivers are site size and technical debt, how many pages are written or improved each month, local locations, and whether digital PR is included.
| Programme | Typical monthly range | What it usually includes |
|---|---|---|
| Local SEO | ₹20,000 – ₹60,000 | GBP, reviews, citations, location pages |
| Services-business SEO | ₹40,000 – ₹1.5 lakh | Technical fixes, 4–8 pages/month, local SEO, reporting |
| eCommerce / large-site SEO | ₹1 lakh – ₹3 lakh+ | Category and product templates, faceted navigation, content, PR |
| SEO audit (one-time) | Project fee | Technical, content, authority and AI-visibility findings |
Plus 18% GST. Beware packages priced on a number of backlinks or keywords — they measure activity rather than outcome, and paid links risk penalties.
How long does SEO take to show results?
| Timeframe | What typically happens |
|---|---|
| Weeks 1–6 | Technical fixes indexed; quick wins on pages already ranking in positions 5–20 |
| Months 2–4 | New pages rank for long-tail queries; first organic leads or sales attributable to new content |
| Months 4–9 | Competitive terms move as topical depth and internal links build |
| Months 9–12+ | Compounding: new content ranks faster because the site has authority in the topic |
The timeline stretches for new domains, very competitive categories and sites with serious technical problems.
SEO KPIs that actually matter
| KPI | Source | Why |
|---|---|---|
| Non-brand organic clicks | Search Console | Growth that isn't just people who already know you |
| Organic leads / revenue | GA4, CRM | Whether traffic turns into business |
| Pages ranking in top 10 for target queries | Rank tracking / Search Console | Progress on the queries you chose |
| Indexation coverage | Search Console | Whether Google can see what you publish |
| Visibility in Google's AI features | Search Console generative AI performance report | Visibility where answers happen before clicks |
| Citations in other assistants | Manual checks of a fixed question set | How ChatGPT, Gemini and Perplexity describe you |
How to choose an SEO agency in India
- They show specific technical and content problems on your site in the first conversation
- They map one target query to one page and can explain how they prevent cannibalisation — see keyword cannibalization
- They will list where links come from and refuse paid link schemes
- They report non-brand organic traffic, leads and revenue, not only rankings
- Writers understand your industry, and experts review the content
- Everything — content, accounts, data — belongs to you
How Google's AI features choose sources
Google's AI Overviews and AI Mode use retrieval-augmented generation grounded in Google's core Search ranking systems, and expand questions into related sub-queries ("query fan-out") before composing an answer with links to source pages (Google Search Central, July 2026). Two consequences for an SEO programme:
- Ranking still matters. Pages that rank well for the sub-queries are the pool AI answers draw from.
- Topic coverage matters. A site that answers the natural follow-up questions — costs, comparisons, how-tos, local details — gives the fan-out more to retrieve.
That's why we plan content as connected topics rather than isolated keywords, and why Google advises against writing for AI in a special style.
SEO by business type
| Business | Priority | Typical first wins |
|---|---|---|
| Local services | Google Business Profile, location and service pages | Map-pack visibility, calls |
| eCommerce | Category pages, product data, technical health | Category rankings, non-brand revenue |
| B2B and SaaS | Problem-led content, comparison pages | Qualified demo requests |
| Publishers and content sites | Topical authority, freshness, internal links | Impressions and engaged sessions |
| Multi-location brands | Location pages at scale with unique detail | Local rankings across cities |
A worked example: a services company's first six months
Month one: technical audit and fixes, keyword-to-page mapping and Search Console clean-up. Months two and three: rebuilt service pages with clear answers, proof and FAQs; new location pages only where the business operates. Months four to six: comparison and question-led articles, digital PR for authority, and internal linking — with leads from organic search tracked into the CRM.
The tools we use
- Google Search Console and GA4
- Semrush, Ahrefs or similar keyword and backlink tools
- Screaming Frog and site crawlers
- PageSpeed Insights and Core Web Vitals reports
- Schema validators
- Looker Studio dashboards
SEO checklist for 2026
- Each important page answers its main question in the first few lines
- One page per topic — no cannibalising duplicates
- Clear authorship, dates and sources for informational content
- Fast, mobile-friendly pages that pass Core Web Vitals
- Structured data that matches visible content
- Internal links from relevant pages to every important page
- A steady flow of earned mentions and links
SEO services we provide
Technical SEO
Crawling, indexing, site architecture, Core Web Vitals, structured data, JavaScript rendering, redirects and migrations. See technical SEO.
On-page SEO
Titles, headings, answer-first content, internal links and intent matching for every important page. See on-page SEO.
Content and SEO writing
Service pages, location pages, guides, comparisons and FAQs written to be useful and citable. See SEO content writing.
Local SEO
Google Business Profile, reviews, citations and location pages for businesses with physical locations or service areas. See local SEO.
eCommerce SEO
Category and product optimisation, faceted navigation and product data for online stores. See eCommerce SEO.
Link building and digital PR
Earned coverage and links from relevant, authoritative sites. See digital PR.
International SEO
Hreflang, localisation and market-specific content for brands selling abroad. See international SEO.
AEO and GEO
Visibility in AI Overviews, AI Mode and assistants. See AEO & GEO.
SEO for different industries in India
| Industry | Focus |
|---|---|
| Real estate | Project pages, micro-market guides, brand search |
| Healthcare | Doctor and treatment pages, local SEO, reviewed content |
| eCommerce and D2C | Category pages, product data, buying guides |
| Education | Course pages, admissions content, local SEO |
| SaaS and B2B | Problem-led content, comparisons, integrations |
| Professional services | Expertise content within professional rules |
What an SEO engagement includes each month
- Technical health monitoring and fixes
- New and improved pages based on the keyword roadmap
- Internal linking improvements
- Link and mention building
- Rankings, traffic and conversion reporting
- A monthly review and next month's priorities
How to choose an SEO company in India
- Ask for a sample audit and roadmap
- Avoid guaranteed rankings and cheap link packages
- Check who writes the content and how it's reviewed
- Make sure reporting includes leads and revenue, not just rankings
- Confirm everything is done in your accounts and owned by you
Our SEO process, step by step
- Discovery. Goals, audiences, competitors and current performance.
- Audit. Technical health, content, links and local signals.
- Strategy. Keyword-to-page map, priorities and a 6–12 month roadmap.
- Foundations. Technical fixes, page structure and internal links.
- Content. New and improved pages, answer-first and evidence-backed.
- Authority. Digital PR, partnerships and mentions.
- Measurement. Monthly reporting on rankings, traffic, leads and revenue.
SEO results timeline
| Period | What usually happens |
|---|---|
| Months 1–2 | Technical fixes, indexing improvements, quick wins on existing pages |
| Months 3–4 | Rankings improve for long-tail and lower-competition terms |
| Months 5–6 | Growing traffic and enquiries from priority pages |
| Months 6–12 | Competitive terms move as content and authority compound |
Timelines vary with competition, site history and how quickly recommendations are implemented.
SEO for Indian languages
Many Indian searchers use Hindi, Hinglish and regional languages, often by voice. Where your customers search that way, we create content in those languages with proper hreflang and on-page optimisation — a less competitive opportunity than English-only SEO.
SEO for different business sizes
| Business size | Typical focus | Typical monthly investment (market range) |
|---|---|---|
| Local business | Google Business Profile, local pages, reviews | ₹20,000 – ₹60,000 |
| Growing SME | Service pages, content, technical health | ₹40,000 – ₹1.5 lakh |
| eCommerce brand | Category pages, product data, content | ₹75,000 – ₹3 lakh |
| Enterprise | Scale, governance, international | ₹2 lakh+ |
These are market ranges for orientation — see pricing for how costs are determined.
What makes PMG's SEO different
- Business outcomes first: leads and revenue, not just rankings
- Content written by specialists and reviewed for accuracy
- No paid link schemes or shortcuts
- Technical SEO and content handled by one team
- Integrated with paid search data for faster learning
- Built for AI search as well as traditional results
SEO for AI search: what we do differently
Google's AI features and assistants such as ChatGPT draw on pages that answer questions clearly and accurately. We structure pages with direct answers near the top, comparison tables, step-by-step processes and FAQs; keep business information consistent across the web; earn mentions on credible sites; and track AI referrals in analytics. Google's July 2026 guidance treats this as part of SEO — no special files or chunking required. See AEO & GEO.
Local SEO across India's cities
For businesses with several locations, we build a page for each location with genuinely local details — address, hours, services, team and directions — and manage each Google Business Profile and its reviews. That avoids the thin, copy-pasted location pages that often fail to rank.
SEO red flags
- Guaranteed rankings or "#1 on Google" promises
- Cheap link packages or private blog networks
- Reports that show only rankings, not traffic or leads
- Content that's spun, scraped or mass-produced without review
- No access to your Search Console data
SEO deliverables, in detail
| Deliverable | What you receive |
|---|---|
| Technical audit | A prioritised list of crawl, indexing, speed and structured-data issues |
| Keyword-to-page map | One target topic per page, with gaps identified |
| Content briefs | Outlines, questions to answer and sources for each new page |
| Optimised pages | Rewritten titles, headings, copy, FAQs and internal links |
| Local SEO set-up | Business Profile optimisation, citations and review process |
| Authority plan | Digital PR ideas, partnerships and link opportunities |
| Monthly report | Rankings, traffic, leads, revenue and next priorities |
SEO for eCommerce, services and B2B
eCommerce: category pages with useful introductions, faceted-navigation control, product structured data and buying guides that link to categories.
Services: one page per service with clear answers, pricing guidance, proof and FAQs; location pages only for areas genuinely served.
B2B: problem-led articles, comparison pages, use cases and integration pages that match how buyers research before talking to sales.
How we measure SEO success
We start with Search Console impressions and clicks for priority topics, then organic sessions to key pages, then the outcomes that matter: enquiries, sales and pipeline from organic search. Every report connects the work done to those numbers.
Inside SEO
10 specialist services under one accountable seo team.
SEO playbooks by industry
Why teams choose PMG for SEO
- Measurement first. Unit economics and clean tracking come before any increase in spend.
- You own everything. Ad accounts, data and creative stay in your name; ad spend goes straight to the platforms.
- Senior hands on the account. The strategist you speak to is the person running it.
- Weekly transparency. Scorecard, change log and test board — every week.
- Short minimum terms. We keep clients with results, not contracts.
- India and international. One Mumbai team running campaigns across Indian cities and overseas markets, Mon–Sat, 7am–9pm IST.
Free growth audit
Get a written audit for SEO.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
How long does SEO take in India?
Technical fixes can show results in weeks. Content and authority compound over three to nine months. Anyone promising first-page rankings in 30 days is selling you branded-term rankings you already had.
Is SEO still worth it with AI Overviews?
Yes — but the goal shifts from "rank #1" to "be the source the answer cites." Both require the same foundation: genuine expertise, clean technical structure and consistent entity signals.
How many pages should we publish a month?
Fewer than most agencies sell. We'd rather publish four pages that fully answer their query than twenty that skim. Volume without depth now triggers scaled-content penalties.
Do you guarantee rankings?
No. Nobody controls Google's algorithm. We commit to the work and report against non-brand organic traffic and qualified leads.
What are the main types of SEO?
Technical SEO (can search engines crawl and understand the site), on-page SEO (content and structure of each page), off-page SEO (links, mentions and reputation) and local SEO (maps and nearby searches). Specialised forms include eCommerce, enterprise, international and YouTube SEO.
Is SEO worth it for a small business in India?
Usually yes, starting with local SEO and a small number of strong service pages. The cost is modest compared with paying for every click, and a well-optimised Google Business Profile often produces enquiries within weeks.
What is the difference between SEO and SEM?
SEO earns unpaid visibility in organic results. SEM usually means paid search — Google Ads. Both target the same searches; see our SEO vs PPC comparison.
Do backlinks still matter?
Yes, but relevance and quality matter far more than quantity. A handful of mentions from respected Indian publications or industry bodies does more than hundreds of low-quality links, which can harm a site.
Can AI-written content rank?
Content made with AI assistance can rank if it's accurate, original, useful and reviewed by someone who knows the subject. Mass-produced pages without expertise usually don't, and they erode trust in the whole site.
How many keywords should we target?
Target topics rather than keyword counts — each page should satisfy one main intent and the related questions around it.
What is technical SEO?
The work that makes a site easy for search engines to crawl, render and index — speed, structure, indexing controls, structured data and internal links.
How do you report SEO results?
Impressions, rankings for priority topics, organic traffic and — most importantly — leads and revenue from organic search.
What's included in SEO services?
Technical SEO, on-page optimisation, content, local SEO where relevant, link earning and reporting — scoped to your goals.
Do you offer one-time SEO projects?
Yes — audits, migrations and technical fixes can be one-time projects; ongoing SEO usually works best as a retainer.
Can SEO work for a new website?
Yes, though new sites take longer to build authority — start with technical foundations and focused content.
Do you provide SEO reports?
Yes — monthly reports on rankings, traffic, leads, revenue and the work completed.
Will you need access to our website?
Usually yes, or a developer contact, so technical and content changes can be implemented.
Can SEO and Google Ads work together?
Yes — search-term data from ads guides SEO, and SEO reduces dependence on paid clicks over time.
Do you guarantee first-page rankings?
No — no one controls Google's rankings. We commit to the work, transparency and measurable progress.
How is SEO priced in India?
Usually as a monthly retainer based on scope and competition — see pricing.
Do you work with agencies on white-label SEO?
Yes — we deliver SEO work under partner agencies' brands.
Can you recover traffic after a Google update?
We diagnose what changed — content quality, technical issues or competition — and fix the root causes rather than chasing quick tricks.
Do you write content in-house?
Yes — specialist writers with editorial review, plus input from your subject-matter experts.
Is there a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts.
What do you need from us to start?
Access to ad accounts and analytics, your margins and order values (or deal values), brand assets, and a decision-maker available for a weekly 30-minute call.
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