Services
Every service in the funnel. One scorecard.
PMG offers the full stack of performance and digital marketing services under one accountable team: paid media (Meta, Google, YouTube, LinkedIn, programmatic, marketplaces), SEO and AI-search optimisation, social, content and creators, CRM, WhatsApp and email, CRO, landing pages and web, creative production, and analytics and attribution. Hire us for one service or the whole funnel — either way, it rolls up to one set of business metrics.
- Services
- 118
- Pillars
- 34
- Disciplines
- 8
- Funnel stages
- TOFU→BOFU
Paid Media & Performance
Every rupee of media, bought on outcome.
PillarPerformance MarketingPaid acquisition bought against CAC, ROAS and contribution — not impressions.Open →Performance MarketingRemarketing & RetargetingIntent-segmented remarketing across Meta, Google and display — with honest credit.Open →Performance MarketingApp Install CampaignsGoogle UAC, Meta AAA and Apple Search Ads optimised for in-app events that matter.Open →Performance MarketingAffiliate MarketingPartner programmes with commission design, fraud control and incrementality built in.Open →Performance MarketingPPC ManagementPay-per-click accounts run with weekly search-term discipline and margin-based targets.Open →PillarMeta AdsFacebook and Instagram campaigns where creative volume and clean signal do the work.Open →Meta AdsAdvantage+ CampaignsMeta's automated campaign types, set up with the signal and creative they need.Open →Meta AdsFacebook AdsFeed, Reels, Stories and Marketplace placements inside a structure you can actually read.Open →Meta AdsInstagram AdsReels, Stories and feed campaigns for visual categories, judged on contribution margin.Open →Meta AdsClick-to-WhatsApp AdsConversation-led campaigns for categories where people want to ask before they buy.Open →Meta AdsMeta Lead AdsInstant forms built to qualify, with CRM outcomes fed back to the algorithm.Open →Meta AdsCatalogue & Dynamic AdsFeed hygiene, catalogue setup and dynamic retargeting for eCommerce.Open →PillarGoogle AdsSearch, Shopping, PMax and YouTube — structured so you can see what's actually working.Open →Google AdsGoogle Search AdsKeyword, match-type and negative discipline on the highest-intent traffic available.Open →Google AdsPerformance MaxGoogle's automated campaign type, structured so you can see what it's actually doing.Open →Google AdsGoogle Shopping AdsMerchant Center feed optimisation and Shopping campaigns segmented by margin.Open →Google AdsDemand GenVisual campaigns across YouTube, Discover and Gmail for creating demand, not capturing it.Open →Google AdsGoogle Display AdsGDN remarketing and prospecting with strict placement and viewability control.Open →PillarMedia BuyingPlanning, negotiating and buying media across every channel — on outcome, not rate card.Open →PillarYouTube AdsIn-stream, in-feed, Shorts and CTV campaigns where the first five seconds decide everything.Open →PillarLinkedIn AdsAccount-based B2B campaigns judged on pipeline and closed revenue.Open →PillarProgrammatic AdvertisingDSP-based display, video, native, CTV and DOOH buying with real brand-safety standards.Open →Programmatic AdvertisingOTT & CTV AdvertisingStreaming and connected TV inventory with addressable targeting and real measurement.Open →Programmatic AdvertisingNative AdvertisingSponsored content and recommendation widgets on news and editorial sites.Open →Programmatic AdvertisingDOOH AdvertisingDigital screens in malls, airports and metros, bought with data and daypart control.Open →PillarMarketplace MarketingAmazon, Flipkart and quick commerce — ads, listings and margin per SKU.Open →Marketplace MarketingAmazon AdsSponsored Products, Brands, Display and DSP — bid to each SKU's real margin.Open →Marketplace MarketingQuick Commerce AdsBlinkit, Zepto and Instamart — assortment, visibility and pack strategy for the 10-minute shelf.Open →Marketplace MarketingFlipkart AdsListing ads, brand ads and event strategy for India's second marketplace.Open →Marketplace MarketingAmazon SEOTitles, bullets, A+ content and images optimised for Amazon ranking and conversion.Open →PillarApp MarketingASO, paid UA and retention working together on LTV, not installs.Open →App MarketingApp Store OptimisationKeywords, creatives and ratings that lift both organic and paid installs.Open →App MarketingApple Search AdsApp Store search campaigns capturing iOS users at the moment of intent.Open →PillarPaid SocialSnapchat, Pinterest, X, Reddit, Quora, ShareChat and Moj — tested against your Meta benchmark.Open →Paid SocialSnapchat AdsVertical video and AR for under-30 audiences, especially in metros.Open →Paid SocialPinterest AdsPlanning-stage intent for home, fashion, weddings and food.Open →Paid SocialX (Twitter) AdsKeyword and conversation targeting for tech, finance, media and B2B.Open →Paid SocialReddit AdsSubreddit targeting for niche, high-trust communities.Open →Paid SocialQuora AdsQuestion and topic targeting for research-heavy categories.Open →Paid SocialShareChat & Moj AdsRegional-language social video for tier-2, tier-3 and rural India.Open →
SEO & AI Search
Rank in Google. Get cited by answer engines.
PillarSEOTechnical, content and authority work that makes paid acquisition cheaper over time.Open →SEOTechnical SEOCrawl, index, speed and structure problems found and actually fixed.Open →SEOLocal SEOMap pack visibility, Google Business Profile and reviews for physical locations.Open →SEOeCommerce SEOCategory, product and faceted navigation SEO for stores that need organic revenue.Open →SEOKeyword ResearchIntent-mapped keyword strategy that produces a page plan, not a spreadsheet.Open →SEOLink BuildingEditorial links from digital PR, original data and real relationships.Open →SEOOn-Page SEOTitles, structure, internal links and content depth — optimised for people and extraction.Open →SEOSEO AuditTechnical, content, authority and AI-visibility audit with prioritised, costed actions.Open →SEODigital PRData-led stories and expert commentary that earn coverage, links and AI citations.Open →SEOInternational SEOHreflang, site structure and localised content for selling beyond India.Open →SEOEnterprise SEOCrawl, index and governance for sites with tens of thousands of pages.Open →PillarAEO & GEO (AI Search)Being the source AI answer engines cite — not just a link they ignore.Open →PillarGoogle Business ProfileThe highest-ROI first move for any business with a physical location.Open →PillarYouTube SEOChannel and video optimisation for YouTube search, suggested and Google visibility.Open →
CRM, Retention & Messaging
Turn first orders into lifetime value.
PillarCRM & Lifecycle MarketingSegmented journeys across email, WhatsApp and SMS that grow LTV and payback.Open →CRM & Lifecycle MarketingLoyalty ProgramsPoints, tiers and referral mechanics designed around margin and repeat behaviour.Open →PillarEmail MarketingDeliverability, flows and campaigns judged on revenue per recipient.Open →PillarWhatsApp MarketingAPI-based journeys, broadcasts and conversational commerce on India's default app.Open →WhatsApp MarketingWhatsApp Business APIAPI onboarding, templates, integrations and automation built right the first time.Open →WhatsApp MarketingWhatsApp ChatbotsQualification, FAQ and booking bots with a fast path to a human.Open →PillarMarketing AutomationLead scoring, nurture, routing and data sync connecting marketing to revenue.Open →PillarSMS & RCS MarketingDLT-compliant SMS and rich RCS messaging for alerts, confirmations and offers.Open →
Web, CRO & Experience
Traffic is rented. Conversion is owned.
PillarConversion Rate OptimisationResearch-led testing that makes every rupee of traffic convert better.Open →Conversion Rate OptimisationA/B TestingHypothesis-driven experiments with proper sample sizes and honest reads.Open →Conversion Rate OptimisationCheckout OptimisationPayment, COD, address and friction fixes at the stage with the costliest drop-off.Open →Conversion Rate OptimisationUX AuditAnalytics, heuristics and user testing combined into a prioritised fix list.Open →PillarLanding Page DesignFast, message-matched pages that convert paid traffic — built and tested.Open →PillarWeb Design & DevelopmentFast, crawlable, conversion-first sites on WordPress, Shopify, Webflow or custom stacks.Open →Web Design & DevelopmentWordPress DevelopmentCustom, fast, secure WordPress sites without page-builder bloat.Open →Web Design & DevelopmentShopify DevelopmentCustom Shopify builds and optimisations for Indian and global D2C brands.Open →Web Design & DevelopmenteCommerce DevelopmentStores built around Indian payments, COD, mobile speed and marketing tracking.Open →Web Design & DevelopmentWebsite Speed OptimisationCore Web Vitals fixes that pass on field data, not just a lab score.Open →Web Design & DevelopmentMobile App DevelopmentAndroid and iOS apps built with analytics, attribution and retention in mind.Open →Web Design & DevelopmentSaaS DevelopmentMVPs and web apps with onboarding, billing and product analytics built in.Open →
Creative & Brand
Thumb-stopping work, built to be measured.
PillarCreative ProductionAd creative produced in volume, built on hypotheses and judged on CAC.Open →Creative ProductionVideo Ads ProductionScripting, shooting and editing video that holds attention and converts.Open →Creative ProductionMotion GraphicsAnimated ads, explainers and kinetic type for products that are hard to film.Open →Creative ProductionProduct PhotographyMarketplace, catalogue and lifestyle photography designed for conversion.Open →Creative ProductionGraphic DesignAd statics, social, brochures and collateral designed for clarity and conversion.Open →PillarBrandingPositioning, messaging and identity that lower CAC by making you memorable.Open →BrandingBrand StrategyPositioning, value proposition and messaging hierarchy grounded in customer insight.Open →BrandingCopywritingAd, landing page, website and CRM copy written from customer research.Open →BrandingPackaging DesignPackaging that stands out on shelves, in thumbnails and in unboxing videos.Open →
Analytics & Measurement
Tracking you can bet the budget on.
PillarMarketing AnalyticsGA4, server-side tracking, CAPI, attribution and dashboards — verified, not assumed.Open →Marketing AnalyticsGA4 Setup & AuditEvent design, key events, eCommerce tracking and reporting done properly.Open →Marketing AnalyticsServer-Side TrackingServer GTM, Meta CAPI and Google enhanced conversions with proper deduplication.Open →Marketing AnalyticsAttribution & IncrementalityBlended metrics, holdout tests and mix modelling to measure what's truly incremental.Open →Marketing AnalyticsMarketing DashboardsAutomated scorecards combining ads, analytics, store and CRM data.Open →Marketing AnalyticsFirst-Party Data StrategyConsented data capture, identity and activation across ads and CRM.Open →PillarMarketing AuditTracking, accounts, site, SEO, CRM and unit economics audited in one pass.Open →
Strategy & Growth
The plan behind every channel.
PillarMarketing Strategy & 360° ConsultingChannel mix, budget allocation and roadmaps built from your unit economics.Open →Marketing Strategy & 360° Consulting360° MarketingEvery touchpoint coordinated around one journey — online and offline.Open →Marketing Strategy & 360° ConsultingFull-Funnel MarketingTOFU to LTV planned as one system, each stage with its own target.Open →Marketing Strategy & 360° ConsultingGo-To-Market StrategyLaunch planning with ICP, positioning and a channel test plan that learns cheaply.Open →Marketing Strategy & 360° ConsultingFractional CMOSenior marketing leadership, strategy and accountability on a part-time basis.Open →Marketing Strategy & 360° ConsultingCompetitor AnalysisAd, search, positioning and pricing intelligence turned into specific moves.Open →PillarLead GenerationQualified-lead campaigns with CRM feedback, speed-to-lead and honest quality reporting.Open →Lead GenerationB2B Lead GenerationICP-targeted demand capture across LinkedIn, search and content, measured on pipeline.Open →Lead GenerationAccount-Based MarketingTargeted, multi-threaded campaigns to a defined list of high-value accounts.Open →Lead GenerationDemand GenerationContent, video and paid social that build the demand your capture channels harvest.Open →PillarGrowth MarketingExperiment-led work across acquisition, activation, retention and referral.Open →Growth MarketingStartup MarketingFinding the first repeatable, affordable acquisition channel — before burning the round.Open →Growth MarketingeCommerce GrowthAcquisition, CRO, retention and marketplaces run as one contribution-margin system.Open →PillarAI Marketing SolutionsAI search visibility, creative scale, conversational agents and automation — with guardrails.Open →
How to choose where to start
If you're spending on ads but can't trust your numbers, start with marketing analytics and a marketing audit. If demand exists but you're not capturing it, start with Google Ads and SEO. If you need to create demand, start with Meta Ads, YouTube and creative production. If traffic isn't converting, start with CRO. If first orders are fine but repeat is weak, start with CRM and lifecycle marketing.
Frequently asked questions
What's the difference between performance marketing and digital marketing?
Digital marketing is the umbrella for all online marketing. Performance marketing is the part of it that is bought and optimised against measurable outcomes — leads, sales, installs — with spend tied to results. PMG does both, but we run everything, even brand and organic work, with performance-grade measurement.
What is 360° marketing?
A 360° approach coordinates every touchpoint — paid, organic, social, CRM, offline and retail — around one customer journey and one set of goals, instead of running channels in silos. See 360° marketing.
Can I hire PMG for just one channel?
Yes. Many clients start with one channel, such as Meta Ads or SEO, and expand once the numbers prove out.
Free growth audit
Find out where your budget is leaking.
Send us your ad account, analytics or site. Within 72 hours you get a written audit: tracking gaps, wasted spend, and the three moves we'd make first. No pitch deck.
Social, Content & Creators
Attention that compounds into demand.