Industry playbooks
Industry playbooks: the right channel for your vertical.
Each playbook covers one channel inside one industry: why the channel fits that buyer, the specific tactics we use, the funnel logic, the benchmarks we plan around and the mistakes that burn budget. They're written for decision-makers who want to know how the work gets done, not just that it can be.
- Playbooks
- 45
- Industries
- 19
D2C & eCommerce
PlaybookCRO for D2C BrandsProduct page, delivery, COD and checkout fixes that lower CAC everywhere.Open →PlaybookEmail Marketing for D2C BrandsLifecycle flows across email and WhatsApp that grow repeat revenue.Open →PlaybookGoogle Shopping for D2C BrandsMerchant Center feeds and PMax structured by margin, with brand demand excluded.Open →PlaybookInfluencer Marketing for D2C BrandsCreator programmes that drive trackable sales and feed your ad account with proven content.Open →PlaybookMeta Ads for D2C BrandsCreative-led Advantage+ and catalogue campaigns bid to real contribution margin.Open →PlaybookPerformance Marketing for D2C BrandsMeta, Google, marketplaces and CRM run as one system against contribution margin.Open →
Real Estate
PlaybookGoogle Ads for Real EstateProject, locality and configuration searches captured — optimised toward site visits.Open →PlaybookLanding Pages for Real EstateProject and configuration pages that turn ad clicks into qualified site visits.Open →PlaybookMeta Ads for Real EstateLead-gen campaigns judged on site visits and bookings, not cost per form.Open →PlaybookSEO for Real EstateProject, locality and configuration pages that rank and convert property searches.Open →PlaybookWhatsApp Marketing for Real EstateInstant replies, brochures, qualification and site-visit booking inside WhatsApp.Open →PlaybookYouTube Ads for Real EstateWalkthroughs and locality films that pre-qualify buyers before they enquire.Open →
Retail
SaaS
PlaybookContent Marketing for SaaSExpertise-led guides, templates and thought leadership that earn trust and pipeline.Open →PlaybookGoogle Ads for SaaSCategory, problem and 'alternative to' searches captured and judged on pipeline.Open →PlaybookLinkedIn Ads for SaaSAccount-targeted LinkedIn campaigns measured on pipeline, not cost per lead.Open →PlaybookSEO for SaaSComparison, use-case and problem content that ranks, gets cited and produces trials.Open →
Fintech
Finance & Insurance (BFSI)
Healthcare
PlaybookGoogle Ads for HospitalsSpeciality and treatment searches captured, measured on booked appointments.Open →PlaybookLocal SEO for ClinicsMap pack visibility, reviews and doctor profiles that fill appointment books.Open →PlaybookSEO for HealthcareClinician-reviewed content, doctor profiles and location pages built for trust.Open →
Education & Edtech
PlaybookLead Generation for EducationCourse-qualified leads, fast counselling and optimisation toward enrolments.Open →PlaybookMeta Ads for EducationStudent and parent campaigns with qualification, measured on counselling and enrolment.Open →PlaybookYouTube Marketing for Coaching InstitutesFaculty-led channels and ads that turn free lessons into enrolments.Open →
Beauty & Skincare
PlaybookInfluencer Marketing for Beauty BrandsCreators chosen by skin type and audience, with trackable sales and reusable content.Open →PlaybookMeta Ads for Beauty BrandsCreator-led creative, texture shots and routines bid against real repeat economics.Open →PlaybookQuick Commerce for Beauty BrandsAssortment, pack sizes and visibility for beauty on the ten-minute apps.Open →
Fashion & Apparel
Jewellery
Automotive
Hospitality & Travel
Restaurants & Cafés
B2B & Manufacturing
Local Services
Home & Interiors
Fitness & Wellness
Professional Services
Why industry-specific playbooks matter
The same channel behaves differently in different industries. Meta Ads for a real estate project is optimised for site visits and fed CRM outcomes; Meta Ads for a skincare brand runs on creator content and repeat-purchase economics; Meta Ads for a gym is radius-targeted around trial offers. Each playbook here covers what works in that specific combination — tactics, funnel logic, measurement and mistakes.
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