EMEA · CountryBOFU
Performance marketing for businesses in Spain
The short answer
PMG runs Spanish-language performance marketing for businesses in Spain from Mumbai — Google, Meta, TikTok and Amazon.es campaigns, SEO and AEO, and GDPR-compliant analytics. Madrid is 3.5 hours behind India in summer, so our working day covers almost all of yours.
What makes Spanish performance marketing different
- Regional languages — Catalan in Catalonia, Basque in the Basque Country and Galician in Galicia can lift relevance
- Late daily rhythm — evening browsing and shopping peaks later than in northern Europe
- Tourism economy — hospitality, real estate and experiences compete for domestic and international audiences
- Marketplaces — Amazon.es, El Corte Inglés and Wallapop shape consumer behaviour
- Mobile-first shoppers — fast mobile pages and wallets such as Bizum matter
Rules to know before advertising in Spain
- GDPR and the LOPDGDD — lawful basis, transparency and data rights; the AEPD enforces actively
- LSSI — consent for non-essential cookies and for commercial electronic communications
- Influencer rules — a 2024 royal decree treats influencers with large audiences as "users of special relevance" under audiovisual rules, alongside the self-regulatory code on influencer advertising
- Consumer law — misleading advertising and unfair practices are prohibited
- Google Consent Mode — required for personalised advertising to EEA users
What does performance marketing cost in Spain?
Spanish media costs are moderate by Western European standards, with Madrid and Barcelona the most competitive and tourism categories peaking before summer. We set targets in euros from margins and measure blended results. Management is quoted per scope in EUR.
Industries we can help in Spain
- D2C and eCommerce — Meta, Google and marketplaces; see D2C
- Hospitality and tourism — direct bookings, metasearch and international targeting; see hospitality
- Real estate — coastal and city property for domestic and international buyers; see real estate
- Education — language schools, business schools and training; see education
The Spanish marketing calendar
- Rebajas (January and July) — major seasonal sales
- Reyes Magos (6 January) — the traditional gift-giving day
- Semana Santa (Easter week) — travel peak
- Summer — tourism peak; August is slow for B2B
- Black Friday and Christmas — online retail peaks
How Spanish consumers research and buy
Spanish shoppers browse heavily on mobile and social, compare prices across marketplaces and value promotions — Black Friday and the rebajas are deeply embedded. Bizum is widely used for peer payments and increasingly online, alongside cards and PayPal. Reviews and recommendations from friends carry weight. Evening and late-night browsing peaks later than in northern Europe, so dayparting and posting times differ.
Why work with an India-based team for Spain
We overlap nearly the whole Spanish working day, with native Spanish (and, where needed, Catalan, Basque or Galician) writers. Media buying, analytics and creative production run from Mumbai, which keeps more of your budget in media and testing.
Entering Spain: a phased plan
- Spanish content, GDPR consent and EUR pricing.
- Test Google, Meta, TikTok and Amazon.es.
- Plan around Spanish shopping seasons — rebajas, Black Friday and Christmas through Three Kings Day.
- Scale with creators and regional campaigns.
Example: a beauty brand entering Spain
Spanish creators on Instagram and TikTok, Amazon.es listings, and campaigns timed to rebajas and Christmas through to Three Kings Day on 6 January.
Digital marketing services for businesses in Spain
Every engagement is built from the same components — chosen and weighted for your category, budget and customers in Spain. Most clients start with two or three of these and add more once the economics are proven.
Performance Marketing
Full-funnel paid media run against your margins. We set break-even ROAS and a target cost per acquisition first, then plan Google, Meta and other channels around what customers in Spain actually respond to. Budgets move every week toward whatever produces the cheapest incremental sales or qualified leads — not the loudest platform numbers.
Google Ads
Search, Performance Max, Shopping, YouTube and Demand Gen campaigns built around high-intent searches in Spain. We fix conversion tracking first, separate brand from non-brand, use location and language targeting deliberately, and report on cost per qualified lead or sale rather than clicks and impressions.
Meta Ads
Facebook and Instagram campaigns driven by creative testing — new hooks, formats and offers every week — with the Conversions API for reliable signals and audiences shaped for Spain. Lead campaigns route straight to WhatsApp or your CRM so your team can follow up within minutes.
SEO
Technical SEO, content and authority building aimed at the searches buyers in Spain make before they contact a business. We fix crawl, speed and indexing problems first, then build service, location and comparison pages that can rank in Google and be cited in AI answers.
AEO & GEO (AI Search)
Answer engine and generative engine optimisation: answer-first content, clear entity information and structured data that help your business appear in Google's AI features, ChatGPT and other assistants when buyers in Spain ask for recommendations.
LinkedIn Ads
LinkedIn campaigns for B2B companies selling in Spain: job-title, industry and company targeting, account-based lists, lead forms synced to your CRM, and reporting on pipeline and revenue rather than cost per lead alone.
Marketplace Marketing
Amazon and regional marketplace advertising and listing optimisation, balanced with your own website so you grow sales in Spain without handing all your margin to marketplaces.
Web Design & Development
Fast, conversion-focused websites and landing pages — clear offers, trust signals, mobile-first forms and proper tracking — so the traffic you pay for in Spain actually turns into enquiries and sales.
How we work with businesses in Spain
- Audit (week 0–1). We review your ad accounts, analytics, tracking, website and competitors in Spain, and send a written audit: what's broken, what's wasted, and the three moves we'd make first.
- Plan (week 1–2). A measurement plan, break-even ROAS and target CAC, a channel mix for Spain, creative planned in Spanish, Catalan and Basque, and a 90-day roadmap with owners and dates.
- Launch (week 2–4). Clean campaign structures, verified conversion tracking, the first creative sprint and landing-page fixes that remove obvious friction.
- Optimise (months 2–3). Weekly tests across audiences, bidding, creative and pages, with budget shifting toward the cheapest incremental results.
- Scale (month 3 onwards). New channels, cities and markets and retention loops — added only when the economics hold at higher spend.
Live working-hours overlap with Spain: 9am–5:30pm Madrid time in summer (9am–4:30pm in winter). Every client gets a shared WhatsApp group, a weekly 30-minute call with the strategist who runs the account, a live dashboard and a written change log. See how we work for the full process.
Cities and areas we serve in Spain
We plan budgets and creative city by city, because costs, competition and customer behaviour differ even within Spain. Campaigns regularly target:
- Madrid
- Barcelona
- Valencia
- Seville
- Bilbao
- Málaga
Free growth audit
Get a written audit for Spain.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Should we advertise in Catalan in Catalonia?
For many consumer categories, Catalan creative improves relevance in Catalonia. We test Catalan and Spanish versions.
How do you handle Spanish cookie rules?
Consent banners aligned with AEPD guidance, Consent Mode and server-side tagging that respects choices.
When can we have live calls?
Most of your working day — from 9am until late afternoon Madrid time.
Is Spanish creative for Spain different from Latin American Spanish?
Yes — vocabulary, tone and cultural references differ. We use writers from Spain for Spanish campaigns.
When does the Christmas shopping season end in Spain?
It extends to Three Kings Day on 6 January, an important gifting day.
How much does it cost to hire a digital marketing agency in Spain?
PMG quotes after a free audit — a fixed monthly fee, a percentage of ad spend or a hybrid, depending on channels, markets, creative volume and tracking. Ad spend is paid directly to the platforms from your own accounts.
How long does it take to see results from digital marketing in Spain?
Tracking fixes and search campaigns often show improvement within two to four weeks. Prospecting on Meta or YouTube usually needs three to six weeks of creative testing, and SEO compounds over three to nine months. We agree leading indicators for each channel so you are never guessing.
Do we need to sign a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts. Ad accounts, data and creative stay in your name throughout.
Will we own our ad accounts and data?
Yes. Campaigns run in your own Google, Meta and other ad accounts with partner access for PMG, and you can see everything at any time.
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Free growth audit
Find out where your budget is leaking.
Send us your ad account, analytics or site. Within 72 hours you get a written audit: tracking gaps, wasted spend, and the three moves we'd make first. No pitch deck.