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Performance marketing for businesses in Vietnam
The short answer
PMG runs Vietnamese-language performance marketing for businesses in Vietnam from Mumbai — Facebook, TikTok, YouTube and Google campaigns, Zalo messaging, Shopee and Lazada advertising and analytics aligned with Vietnam's new data protection law. Vietnam is 1.5 hours ahead of India, so we overlap your whole working day.
The Vietnamese market at a glance
| Dimension | What it means for marketing |
|---|---|
| Platforms | Facebook, Zalo, TikTok and YouTube; Google leads search, with Cốc Cốc as a local browser |
| Commerce | Shopee, TikTok Shop, Lazada and Tiki |
| Payments | Bank transfers via QR, e-wallets (MoMo, ZaloPay) and COD |
| Cities | Ho Chi Minh City and Hanoi are distinct markets with different tastes |
| Language | Vietnamese creative is essential |
Rules to know before advertising in Vietnam
- Personal Data Protection Law (from 1 January 2026) — consent, data processing and cross-border transfer rules that apply to foreign organisations processing Vietnamese residents' data (DataGuidance)
- Advertising Law — content rules and licensing requirements for some categories
- Cosmetics, food and health products — approval and labelling rules
- Platform policies — local verification for regulated categories
What does performance marketing cost in Vietnam?
Media costs are low, so testing creative and offers is affordable; COD refusals and delivery success affect profitability. Targets are set in VND or USD; management is quoted per scope.
Localising for Vietnam
- Natural Vietnamese copy (North and South differences in tone and vocabulary)
- Prices in đồng with QR banking and e-wallets
- Zalo for customer conversations
- Creator and livestream formats
- Tết campaigns planned months ahead
Industries we can help in Vietnam
- eCommerce and D2C — marketplaces, Facebook and TikTok; see D2C
- Beauty — creator-led campaigns; see beauty
- Education — English and international education; see education
- Consumer apps — installs optimised for activation; see consumer apps
How Vietnamese consumers research and buy
Vietnamese consumers are young, mobile-first and highly social. Facebook and TikTok drive discovery, Zalo is the dominant messaging app, and Shopee, TikTok Shop, Lazada and Tiki lead eCommerce. Cash on delivery remains common, though e-wallets and bank-transfer QR payments are growing fast. Ho Chi Minh City and Hanoi account for most spending, with Da Nang, Hai Phong and Can Tho as regional markets. Livestream selling and creators are highly influential.
The Vietnamese marketing calendar
- Tết (Lunar New Year) — the year's biggest shopping and gifting season
- 8 March and 20 October — International Women's Day and Vietnamese Women's Day, both major gifting moments
- Mid-Autumn Festival — mooncakes and family gifting
- 11.11 and 12.12 — marketplace sales
Example: a D2C brand entering Vietnam
Vietnamese creators on TikTok and Facebook, Shopee and TikTok Shop listings, Zalo for customer service and campaigns timed to Tết.
Digital marketing services for businesses in Vietnam
Every engagement is built from the same components — chosen and weighted for your category, budget and customers in Vietnam. Most clients start with two or three of these and add more once the economics are proven.
Performance Marketing
Full-funnel paid media run against your margins. We set break-even ROAS and a target cost per acquisition first, then plan Google, Meta and other channels around what customers in Vietnam actually respond to. Budgets move every week toward whatever produces the cheapest incremental sales or qualified leads — not the loudest platform numbers.
Google Ads
Search, Performance Max, Shopping, YouTube and Demand Gen campaigns built around high-intent searches in Vietnam. We fix conversion tracking first, separate brand from non-brand, use location and language targeting deliberately, and report on cost per qualified lead or sale rather than clicks and impressions.
Meta Ads
Facebook and Instagram campaigns driven by creative testing — new hooks, formats and offers every week — with the Conversions API for reliable signals and audiences shaped for Vietnam. Lead campaigns route straight to WhatsApp or your CRM so your team can follow up within minutes.
SEO
Technical SEO, content and authority building aimed at the searches buyers in Vietnam make before they contact a business. We fix crawl, speed and indexing problems first, then build service, location and comparison pages that can rank in Google and be cited in AI answers.
AEO & GEO (AI Search)
Answer engine and generative engine optimisation: answer-first content, clear entity information and structured data that help your business appear in Google's AI features, ChatGPT and other assistants when buyers in Vietnam ask for recommendations.
LinkedIn Ads
LinkedIn campaigns for B2B companies selling in Vietnam: job-title, industry and company targeting, account-based lists, lead forms synced to your CRM, and reporting on pipeline and revenue rather than cost per lead alone.
Marketplace Marketing
Amazon and regional marketplace advertising and listing optimisation, balanced with your own website so you grow sales in Vietnam without handing all your margin to marketplaces.
Web Design & Development
Fast, conversion-focused websites and landing pages — clear offers, trust signals, mobile-first forms and proper tracking — so the traffic you pay for in Vietnam actually turns into enquiries and sales.
How we work with businesses in Vietnam
- Audit (week 0–1). We review your ad accounts, analytics, tracking, website and competitors in Vietnam, and send a written audit: what's broken, what's wasted, and the three moves we'd make first.
- Plan (week 1–2). A measurement plan, break-even ROAS and target CAC, a channel mix for Vietnam and a 90-day roadmap with owners and dates.
- Launch (week 2–4). Clean campaign structures, verified conversion tracking, the first creative sprint and landing-page fixes that remove obvious friction.
- Optimise (months 2–3). Weekly tests across audiences, bidding, creative and pages, with budget shifting toward the cheapest incremental results.
- Scale (month 3 onwards). New channels, cities and markets and retention loops — added only when the economics hold at higher spend.
Live working-hours overlap with Vietnam: Full working day — 8:30am–10:30pm Vietnam time. Every client gets a shared WhatsApp group, a weekly 30-minute call with the strategist who runs the account, a live dashboard and a written change log. See how we work for the full process.
Why businesses in Vietnam work with PMG
- Measurement first. Break-even ROAS, target CAC and clean tracking before any budget is scaled.
- You own everything. Ad accounts, data and creative stay in your name, and ad spend goes straight to the platforms.
- Senior people on your account. The strategist who runs your campaigns is the person you talk to every week.
- Weekly transparency. A scorecard, change log and test board every week — no vanity metrics.
- Short minimum terms. We would rather keep clients with results than with contracts.
- A long working day. Mon–Sat, 7am–9pm IST, giving real overlap with Vietnam and overnight progress on your campaigns.
Cities and areas we serve in Vietnam
We plan budgets and creative city by city, because costs, competition and customer behaviour differ even within Vietnam. Campaigns regularly target:
- Ho Chi Minh City
- Hanoi
- Da Nang
- Hai Phong
- Can Tho
Free growth audit
Get a written audit for Vietnam.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Does Vietnam's new data protection law apply to foreign companies?
Yes — the law applies to organisations processing the personal data of Vietnamese residents, including foreign entities.
Should we use Zalo for marketing?
Zalo is widely used for messaging and customer service, and can be an important part of conversion and retention.
When can we talk live?
Throughout your working day.
When should Tết campaigns start?
Six to eight weeks before Tết — shopping begins early and peaks in the final two weeks.
Is TikTok Shop big in Vietnam?
Yes — social commerce and livestream selling are major channels there.
How much does it cost to hire a digital marketing agency in Vietnam?
PMG quotes after a free audit — a fixed monthly fee, a percentage of ad spend or a hybrid, depending on channels, markets, creative volume and tracking. Ad spend is paid directly to the platforms from your own accounts.
How long does it take to see results from digital marketing in Vietnam?
Tracking fixes and search campaigns often show improvement within two to four weeks. Prospecting on Meta or YouTube usually needs three to six weeks of creative testing, and SEO compounds over three to nine months. We agree leading indicators for each channel so you are never guessing.
Do we need to sign a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts. Ad accounts, data and creative stay in your name throughout.
Will we own our ad accounts and data?
Yes. Campaigns run in your own Google, Meta and other ad accounts with partner access for PMG, and you can see everything at any time.
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Free growth audit
Find out where your budget is leaking.
Send us your ad account, analytics or site. Within 72 hours you get a written audit: tracking gaps, wasted spend, and the three moves we'd make first. No pitch deck.