EMEA · CountryBOFU
Performance marketing for businesses in Lebanon
The short answer
PMG runs performance marketing for Lebanese businesses from Mumbai — Instagram, Facebook, TikTok and Google campaigns in Arabic, French and English, plus diaspora targeting worldwide. Beirut is 2.5 to 3.5 hours behind India depending on the season, so our working day covers yours.
The Lebanese market at a glance
| Dimension | What it means for marketing |
|---|---|
| Languages | Arabic, French and English — often mixed in everyday use |
| Economy | Dollarised pricing in many sectors since 2019 |
| Diaspora | Large communities abroad buy Lebanese products and services |
| Platforms | Instagram, Facebook, WhatsApp, TikTok and Google |
| Creative culture | Design-led, fashion-forward and food-focused brands |
Rules to know before advertising in Lebanon
- Law No. 81 of 2018 — electronic transactions and personal data protection
- Consumer protection — accurate pricing and advertising claims
- Payment realities — clear currency information (USD or LBP) and accepted payment methods
What does performance marketing cost in Lebanon?
Local media costs are relatively low, while diaspora campaigns pay rates of the target countries. We set targets in USD and split budgets between domestic and diaspora audiences. Management is quoted per scope in USD.
Industries we can help in Lebanon
- Hospitality and tourism — summer and diaspora visitor seasons; see hospitality
- Restaurants and food brands — local and export; see restaurants
- Fashion and design — international D2C; see fashion
- Professional services — regional B2B; see professional services
The Lebanese marketing calendar
- Summer — diaspora visits and tourism peak
- Christmas and New Year — retail and hospitality peak
- Ramadan and Eid — family and food spending
Marketing in Lebanon's changed economy
Since the financial crisis that began in 2019, many Lebanese businesses price in US dollars, cash payments are common, and purchasing power has shifted. Brands that succeed are clear about pricing and payment, offer value without appearing to exploit hardship, and often look abroad: the Lebanese diaspora in the Gulf, Europe, Africa and the Americas is a major audience for Lebanese products, services, property and tourism.
Localising for Lebanon
- Arabic (Lebanese dialect), French and English — often mixed, as people speak
- Clear currency and payment terms, including cash on delivery
- Diaspora targeting for products, gifts and services back home
- Instagram-first creative for fashion, food and hospitality
- Flexible budgets that can pause or shift quickly
Example: a Lebanese food brand reaching the diaspora
D2C shipping to the Gulf, Europe and North America, Instagram content in Arabic, French and English, and marketplace listings in key markets — with clear USD pricing.
Digital marketing services for businesses in Lebanon
Every engagement is built from the same components — chosen and weighted for your category, budget and customers in Lebanon. Most clients start with two or three of these and add more once the economics are proven.
Performance Marketing
Full-funnel paid media run against your margins. We set break-even ROAS and a target cost per acquisition first, then plan Google, Meta and other channels around what customers in Lebanon actually respond to. Budgets move every week toward whatever produces the cheapest incremental sales or qualified leads — not the loudest platform numbers.
Google Ads
Search, Performance Max, Shopping, YouTube and Demand Gen campaigns built around high-intent searches in Lebanon. We fix conversion tracking first, separate brand from non-brand, use location and language targeting deliberately, and report on cost per qualified lead or sale rather than clicks and impressions.
Meta Ads
Facebook and Instagram campaigns driven by creative testing — new hooks, formats and offers every week — with the Conversions API for reliable signals and audiences shaped for Lebanon. Lead campaigns route straight to WhatsApp or your CRM so your team can follow up within minutes.
SEO
Technical SEO, content and authority building aimed at the searches buyers in Lebanon make before they contact a business. We fix crawl, speed and indexing problems first, then build service, location and comparison pages that can rank in Google and be cited in AI answers.
AEO & GEO (AI Search)
Answer engine and generative engine optimisation: answer-first content, clear entity information and structured data that help your business appear in Google's AI features, ChatGPT and other assistants when buyers in Lebanon ask for recommendations.
LinkedIn Ads
LinkedIn campaigns for B2B companies selling in Lebanon: job-title, industry and company targeting, account-based lists, lead forms synced to your CRM, and reporting on pipeline and revenue rather than cost per lead alone.
Marketplace Marketing
Amazon and regional marketplace advertising and listing optimisation, balanced with your own website so you grow sales in Lebanon without handing all your margin to marketplaces.
Web Design & Development
Fast, conversion-focused websites and landing pages — clear offers, trust signals, mobile-first forms and proper tracking — so the traffic you pay for in Lebanon actually turns into enquiries and sales.
How we work with businesses in Lebanon
- Audit (week 0–1). We review your ad accounts, analytics, tracking, website and competitors in Lebanon, and send a written audit: what's broken, what's wasted, and the three moves we'd make first.
- Plan (week 1–2). A measurement plan, break-even ROAS and target CAC, a channel mix for Lebanon, creative planned in Arabic, French and English, and a 90-day roadmap with owners and dates.
- Launch (week 2–4). Clean campaign structures, verified conversion tracking, the first creative sprint and landing-page fixes that remove obvious friction.
- Optimise (months 2–3). Weekly tests across audiences, bidding, creative and pages, with budget shifting toward the cheapest incremental results.
- Scale (month 3 onwards). New channels, cities and markets and retention loops — added only when the economics hold at higher spend.
Live working-hours overlap with Lebanon: Full working day — 3:30am–5:30pm Beirut time in summer. Every client gets a shared WhatsApp group, a weekly 30-minute call with the strategist who runs the account, a live dashboard and a written change log. See how we work for the full process.
Why businesses in Lebanon work with PMG
- Measurement first. Break-even ROAS, target CAC and clean tracking before any budget is scaled.
- You own everything. Ad accounts, data and creative stay in your name, and ad spend goes straight to the platforms.
- Senior people on your account. The strategist who runs your campaigns is the person you talk to every week.
- Weekly transparency. A scorecard, change log and test board every week — no vanity metrics.
- Short minimum terms. We would rather keep clients with results than with contracts.
- A long working day. Mon–Sat, 7am–9pm IST, giving real overlap with Lebanon and overnight progress on your campaigns.
Cities and areas we serve in Lebanon
We plan budgets and creative city by city, because costs, competition and customer behaviour differ even within Lebanon. Campaigns regularly target:
- Beirut
- Tripoli
- Sidon
- Jounieh
- Zahle
Free growth audit
Get a written audit for Lebanon.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Can you target the Lebanese diaspora abroad?
Yes — in the Gulf, Europe, North and South America, West Africa and Australia, in the language each audience prefers.
Which language should Lebanese campaigns use?
Often a mix — Arabic, French and English — depending on the audience and category. We test language as a variable.
When can we talk live?
Throughout your working day.
Should Lebanese businesses price in dollars?
Many do, for clarity and stability. Whatever you choose, state currency and payment methods clearly to avoid abandoned orders.
Which platforms work best in Lebanon?
Instagram and Facebook for consumer brands, WhatsApp for orders and support, and Google for high-intent search.
Can Lebanese hospitality brands target summer visitors from abroad?
Yes — summer brings many expatriates and visitors home, so campaigns in the Gulf, Europe and Africa ahead of the season can fill hotels, restaurants and events.
Can Lebanese brands sell internationally?
Yes — the diaspora is a major market for Lebanese food, fashion and services.
How long does it take to see results from digital marketing in Lebanon?
Tracking fixes and search campaigns often show improvement within two to four weeks. Prospecting on Meta or YouTube usually needs three to six weeks of creative testing, and SEO compounds over three to nine months. We agree leading indicators for each channel so you are never guessing.
Do we need to sign a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts. Ad accounts, data and creative stay in your name throughout.
Will we own our ad accounts and data?
Yes. Campaigns run in your own Google, Meta and other ad accounts with partner access for PMG, and you can see everything at any time.
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Free growth audit
Find out where your budget is leaking.
Send us your ad account, analytics or site. Within 72 hours you get a written audit: tracking gaps, wasted spend, and the three moves we'd make first. No pitch deck.