Industries

Different industries. Different maths.

A lead for a ₹2 crore apartment and an order for a ₹799 serum need completely different funnels, budgets and KPIs. PMG builds industry-specific playbooks: the channels that work in each vertical, the benchmarks that matter, the compliance rules that apply, and the conversion paths buyers actually take. Pick your industry to see how we'd approach it.

Industries: 20
Playbooks: 45

Every vertical we run

20 pages

IndustryD2C & eCommerceAcquisition, marketplaces, retention and RTO control for Indian D2C brands.Open →IndustryReal EstateDevelopers and channel partners — campaigns optimised for site visits and bookings.Open →IndustryRetailOmnichannel retailers — footfall, local search and connected online-offline journeys.Open →IndustrySaaSB2B and product-led software — pipeline, activation and CAC payback.Open →IndustryFintechPayments, lending, investing and neobank apps — compliant, activation-focused growth.Open →IndustryFinance & Insurance (BFSI)Banks, NBFCs, insurers and wealth firms — compliant, eligibility-qualified lead generation.Open →IndustryHealthcareHospitals, clinics, diagnostics and specialists — local search, compliant ads, booked appointments.Open →IndustryEducation & EdtechSchools, colleges, coaching and edtech — admissions funnels measured on enrolments.Open →IndustryBeauty & SkincareD2C beauty and skincare — creator-led creative, marketplaces and repeat purchase.Open →IndustryFashion & ApparelApparel, ethnic wear and footwear — catalogue ads, creators, marketplaces and return control.Open →IndustryJewelleryGold, diamond, silver and lab-grown brands — trust-first creative, consultations and showroom visits.Open →IndustryAutomotiveDealerships, marketplaces and car-care — test drives, qualified enquiries and local search.Open →IndustryHospitality & TravelHotels, resorts, homestays and travel companies — direct bookings over OTA commission.Open →IndustryRestaurants & CafésRestaurants, cafés, bars and cloud kitchens — Maps, Instagram, delivery apps and reviews.Open →IndustryB2B & ManufacturingManufacturers, exporters and industrial suppliers — search, LinkedIn, content and export leads.Open →IndustryLocal ServicesContractors, repair, cleaning, salons and studios — Maps, local ads and WhatsApp bookings.Open →IndustryConsumer AppsConsumer, content, commerce and utility apps — UA, ASO, activation and retention.Open →IndustryHome & InteriorsInterior designers, modular kitchens, furniture and décor — consultations and showroom visits.Open →IndustryFitness & WellnessGyms, studios, fitness apps and wellness brands — trials, memberships and retention.Open →IndustryProfessional ServicesConsultancies, advisory and B2B service firms — authority, search and referral-led growth.Open →

Frequently asked questions

Do you have experience in my industry?

Each industry page lists the channels, KPIs and watch-outs we plan around. On a call we'll walk you through relevant, anonymised work in your category.

Do you work with competitors in the same category?

We handle potential conflicts case by case and disclose them up front. For clients who need category exclusivity, we can agree it in writing.

Talk to a strategist

Thirty minutes. Your numbers. A straight answer.

Book a strategy call with the people who'd actually run your account. We'll tell you what we'd do — or that you don't need us yet.

Book a strategy call Call now

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