Americas · CountryBOFU
Performance marketing for US businesses, run from Mumbai
The short answer
PMG runs performance marketing for businesses across the United States from our office in Mumbai — Google and Meta Ads, Amazon and retail media, LinkedIn, SEO and AEO, CRO and analytics. Our working day overlaps US Eastern mornings (until about 11:30am EDT), so East Coast teams get live calls, while Central, Mountain and Pacific clients work with us through early-morning calls and asynchronous updates. Changes go live overnight your time, so tests are running by your morning.
The US digital market at a glance
| Dimension | What it means for performance marketing |
|---|---|
| Search | Google dominates; Microsoft Advertising adds incremental, older and B2B audiences |
| Social | Meta, YouTube, TikTok, Pinterest, Snapchat, Reddit and LinkedIn all carry meaningful budgets |
| Commerce | Amazon is the default product search engine for many shoppers; Walmart and other retail media networks are growing |
| TV | Connected TV is a major reach channel, bought programmatically or through streaming platforms |
| Costs | Among the highest CPCs and CPMs in the world — WordStream's 2025 study found CPCs rising in 87% of industries (WordStream) |
| Geography | Six time zones and very different state economies — budgets and creative are often split by region |
Privacy and marketing rules in the US
- State privacy laws: about 20 states had comprehensive consumer privacy laws in effect in 2026 — including California (CCPA/CPRA), Virginia, Colorado, Connecticut, Texas, Oregon, New Jersey, Minnesota, Maryland, Indiana, Kentucky and Rhode Island — with Oklahoma and Alabama due in 2027 (MultiState)
- Opt-out signals: several states require honouring universal opt-out signals such as Global Privacy Control for targeted advertising
- Email: CAN-SPAM requires accurate headers, a physical address and a working unsubscribe
- Calls and texts: the TCPA requires prior express written consent for marketing texts and autodialled calls
- Endorsements and reviews: the FTC's Endorsement Guides and its rule against fake reviews and testimonials apply to influencer and review programmes
- Children: COPPA restricts collecting data from children under 13
Channel mix that tends to work in the US
| Business | Lead channels | Supporting channels |
|---|---|---|
| D2C and eCommerce | Meta, Google Shopping/PMax, Amazon | TikTok, CTV, email/SMS, retail media |
| SaaS and B2B | Google Search, LinkedIn, G2/Capterra | ABM, content, Reddit, podcasts |
| Local and home services | Google Search, Local Services Ads, Google Business Profile | Meta, Nextdoor, review programmes |
| Healthcare and wellness | Search, YouTube, Meta (within health policies) | SEO, CRM; HIPAA considerations for tracking |
| Apps | App campaigns, Meta, Apple Search Ads | TikTok, influencers, CTV |
How we work with US clients from Mumbai
- Kick-off in your morning (Eastern) or as a recorded audit walkthrough (Pacific).
- Economics in USD — margins, LTV and target CAC; break-even ROAS by product line.
- Privacy-aware tracking — consent and opt-out handling, server-side tagging and Conversions APIs aligned with the states you sell in.
- Overnight execution — tests and changes shipped while you sleep, with a daily summary waiting in your inbox.
- Weekly call in an overlapping window and a shared Slack or WhatsApp channel.
The US marketing calendar
- Super Bowl (February) — national attention and high CPMs
- Mother's Day and Memorial Day (May) — gifting and early-summer sales
- Prime Day (summer) — marketplace peak and competitor promotions
- Back-to-school (July–September) — apparel, electronics, education
- Black Friday and Cyber Monday (November) — the year's biggest retail auction
- Holiday season (November–December) — gifting, then January returns and resolutions
What does performance marketing cost for a US business?
Two costs matter: media, paid directly to platforms in USD, and management. US auctions are expensive — Google Search clicks in competitive categories such as legal, insurance, SaaS and home services can cost tens of dollars — so budgets must fund enough conversions for campaigns to learn. As a planning rule, each main channel needs a budget that can generate dozens of conversions a month at your target cost per acquisition. Management is scoped per engagement and quoted in USD; working with an India-based team usually means more of your total budget goes into media and testing rather than overhead.
Industries we can help in the US
- SaaS and B2B — Google Search, LinkedIn, comparison pages and review-site strategy; see SaaS marketing
- D2C and eCommerce — Meta, Google Shopping, Amazon and email/SMS; see D2C
- Consumer apps — app campaigns, Apple Search Ads and creative testing; see consumer apps
- Professional services — search, LinkedIn and authority content; see professional services
- Indian-American and diaspora audiences — culturally specific campaigns in English, Hindi and other languages
Entering the US: a phased plan
- Compliance and infrastructure. State privacy laws, CAN-SPAM and TCPA consent, US-friendly checkout and shipping, sales-tax setup.
- Pick starting states or metros. Test where your audience, logistics and margins are strongest rather than going national.
- Test core channels. Google, Meta, Amazon and — for B2B — LinkedIn, with US-specific creative and landing pages.
- Scale. Add retail media, CTV, creators and new states once acquisition costs are proven.
Mistakes Indian brands make in the US
- Launching nationally instead of testing a few states or metros
- Underestimating US customer-service and returns expectations
- Unclear shipping times and duties for cross-border orders
- Ignoring state privacy laws and TCPA rules for texts and calls
- Using Indian price anchors and English idioms
Example: an Indian SaaS company entering the US
US-specific landing pages with USD pricing, search campaigns on problem and comparison terms, LinkedIn to target roles, G2-style reviews, and our overnight workflow so US teams wake up to finished work.
States in the United States
Market notes for each state — cities, industries, regulation and how we work with you.
Digital marketing services for businesses in the United States
Every engagement is built from the same components — chosen and weighted for your category, budget and customers in USA. Most clients start with two or three of these and add more once the economics are proven.
Performance Marketing
Full-funnel paid media run against your margins. We set break-even ROAS and a target cost per acquisition first, then plan Google, Meta and other channels around what customers in USA actually respond to. Budgets move every week toward whatever produces the cheapest incremental sales or qualified leads — not the loudest platform numbers.
Google Ads
Search, Performance Max, Shopping, YouTube and Demand Gen campaigns built around high-intent searches in USA. We fix conversion tracking first, separate brand from non-brand, use location and language targeting deliberately, and report on cost per qualified lead or sale rather than clicks and impressions.
Meta Ads
Facebook and Instagram campaigns driven by creative testing — new hooks, formats and offers every week — with the Conversions API for reliable signals and audiences shaped for USA. Lead campaigns route straight to WhatsApp or your CRM so your team can follow up within minutes.
Amazon Ads
Sponsored Products, Sponsored Brands and Display campaigns, listing optimisation and retail-media reporting for brands selling on Amazon in USA, managed against TACoS and contribution margin.
SEO
Technical SEO, content and authority building aimed at the searches buyers in USA make before they contact a business. We fix crawl, speed and indexing problems first, then build service, location and comparison pages that can rank in Google and be cited in AI answers.
AEO & GEO (AI Search)
Answer engine and generative engine optimisation: answer-first content, clear entity information and structured data that help your business appear in Google's AI features, ChatGPT and other assistants when buyers in USA ask for recommendations.
LinkedIn Ads
LinkedIn campaigns for B2B companies selling in USA: job-title, industry and company targeting, account-based lists, lead forms synced to your CRM, and reporting on pipeline and revenue rather than cost per lead alone.
Conversion Rate Optimisation
Landing-page audits, A/B tests and form and checkout fixes based on analytics and session data — usually the cheapest way for businesses in USA to lower acquisition costs without raising spend.
Why businesses in the United States work with PMG
- Measurement first. Break-even ROAS, target CAC and clean tracking before any budget is scaled.
- You own everything. Ad accounts, data and creative stay in your name, and ad spend goes straight to the platforms.
- Senior people on your account. The strategist who runs your campaigns is the person you talk to every week.
- Weekly transparency. A scorecard, change log and test board every week — no vanity metrics.
- Short minimum terms. We would rather keep clients with results than with contracts.
- A long working day. Mon–Sat, 7am–9pm IST, giving real overlap with USA and overnight progress on your campaigns.
Cities and areas we serve in the United States
We plan budgets and creative city by city, because costs, competition and customer behaviour differ even within USA. Campaigns regularly target:
- New York
- Los Angeles
- Chicago
- Houston
- Dallas
- Miami
Free growth audit
Get a written audit for United States.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Can an agency in India run US Google Ads well?
Yes. Bidding, structure, creative testing and analytics are location-independent. What matters is understanding US costs, consumers and regulation, and communicating in your hours. We overlap Eastern mornings and work asynchronously with other time zones.
Do you comply with US state privacy laws?
We set up tracking and audiences to respect consent and opt-out requirements, including signals such as Global Privacy Control where required. Your legal team should confirm notices and contracts for the states you operate in.
Do you work with US agencies as a white-label partner?
Yes — media buying, tracking and SEO execution under the agency's brand, with confidentiality terms in place.
What budget do you work with in the US?
US auctions are expensive, so we recommend budgets that allow enough conversions per campaign to learn — typically several thousand dollars a month per main channel. We'll tell you if your budget is better concentrated on one channel.
Which US states have comprehensive privacy laws?
In 2026, about 20 states — including California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Delaware, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky and Rhode Island — with Oklahoma and Alabama following in 2027. See each state guide for details.
Should we target the whole US at once?
Rarely — testing a few states or metros first keeps costs controlled and shows where demand is strongest.
How does PMG handle the time difference with the US?
You brief us at the end of your day; we work during your night; calls happen in your early morning or evening.
Do Indian D2C brands do well in the US?
Many do, especially with the diaspora first, then broader audiences once reviews and logistics are strong.
How long does it take to see results from digital marketing in USA?
Tracking fixes and search campaigns often show improvement within two to four weeks. Prospecting on Meta or YouTube usually needs three to six weeks of creative testing, and SEO compounds over three to nine months. We agree leading indicators for each channel so you are never guessing.
Do we need to sign a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts. Ad accounts, data and creative stay in your name throughout.
Will we own our ad accounts and data?
Yes. Campaigns run in your own Google, Meta and other ad accounts with partner access for PMG, and you can see everything at any time.
When can we talk to PMG live from USA?
Our team works Mon–Sat, 7am–9pm IST. Live overlap with USA: Eastern mornings — our day ends at 11:30am EDT; async with the West Coast. Day-to-day questions are handled on a shared WhatsApp group.
More in Americas
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Free growth audit
Find out where your budget is leaking.
Send us your ad account, analytics or site. Within 72 hours you get a written audit: tracking gaps, wasted spend, and the three moves we'd make first. No pitch deck.