Canada · ProvinceBOFU
Digital marketing for Quebec businesses
The short answer
PMG runs French-first performance marketing for Quebec businesses from Mumbai — app growth, fashion and retail eCommerce, SaaS pipeline and tourism campaigns, written by native French speakers rather than translated. Because Quebec's privacy rules are the strictest in Canada, we plan consent and data handling with you before launch.
Quebec's markets
| Market | What drives marketing |
|---|---|
| Montreal | AI, video games, aerospace, fashion, food, festivals |
| Quebec City | Government, insurance, tourism, winter carnival |
| Laval and the suburbs | Retail, families, real estate |
| Gatineau | Federal government, cross-river commuters to Ottawa |
| Eastern Townships and the Laurentians | Ski, cottages, agritourism |
What works in Quebec
- Native French creative — Québécois tone and references, not France-French or machine translation
- Consent-first tracking — profiling cookies off by default; opt-in banners that still convert
- Festival and event marketing — Montreal's summer festival season and Quebec City's winter carnival
- App and gaming user acquisition — for Montreal's studios and startups
- Bilingual campaigns — French first, with English for Montreal's anglophone audiences
Rules to know in Quebec
Law 25 requires express consent for sensitive data, privacy by default for tracking technologies, and a privacy impact assessment before personal information leaves Quebec. The Charter of the French Language requires French in commercial advertising, with French given at least equal or greater prominence. CASL applies to commercial emails and texts.
Example: a Montreal fashion brand
French-first creative and creators, consent-first tracking under Law 25, Quebec festival timing and English campaigns for Montreal's anglophone audiences.
Digital marketing for Quebec's main sectors
Gaming, AI and tech
Montreal's studios and AI companies need user acquisition and B2B marketing.
Fashion and retail
French-first eCommerce and retail campaigns.
Tourism and events
Festivals and winter tourism draw visitors from Canada and the US.
Digital marketing services for businesses in Quebec
Every engagement is built from the same components — chosen and weighted for your category, budget and customers in Quebec. Most clients start with two or three of these and add more once the economics are proven.
Performance Marketing
Full-funnel paid media run against your margins. We set break-even ROAS and a target cost per acquisition first, then plan Google, Meta and other channels around what customers in Quebec actually respond to. Budgets move every week toward whatever produces the cheapest incremental sales or qualified leads — not the loudest platform numbers.
Google Ads
Search, Performance Max, Shopping, YouTube and Demand Gen campaigns built around high-intent searches in Quebec. We fix conversion tracking first, separate brand from non-brand, use location and language targeting deliberately, and report on cost per qualified lead or sale rather than clicks and impressions.
Meta Ads
Facebook and Instagram campaigns driven by creative testing — new hooks, formats and offers every week — with the Conversions API for reliable signals and audiences shaped for Quebec. Lead campaigns route straight to WhatsApp or your CRM so your team can follow up within minutes.
SEO
Technical SEO, content and authority building aimed at the searches buyers in Quebec make before they contact a business. We fix crawl, speed and indexing problems first, then build service, location and comparison pages that can rank in Google and be cited in AI answers.
AEO & GEO (AI Search)
Answer engine and generative engine optimisation: answer-first content, clear entity information and structured data that help your business appear in Google's AI features, ChatGPT and other assistants when buyers in Quebec ask for recommendations.
LinkedIn Ads
LinkedIn campaigns for B2B companies selling in Quebec: job-title, industry and company targeting, account-based lists, lead forms synced to your CRM, and reporting on pipeline and revenue rather than cost per lead alone.
Marketplace Marketing
Amazon and regional marketplace advertising and listing optimisation, balanced with your own website so you grow sales in Quebec without handing all your margin to marketplaces.
Web Design & Development
Fast, conversion-focused websites and landing pages — clear offers, trust signals, mobile-first forms and proper tracking — so the traffic you pay for in Quebec actually turns into enquiries and sales.
How we work with businesses in Quebec
- Audit (week 0–1). We review your ad accounts, analytics, tracking, website and competitors in Quebec, and send a written audit: what's broken, what's wasted, and the three moves we'd make first.
- Plan (week 1–2). A measurement plan, break-even ROAS and target CAC, a channel mix for Quebec, creative planned in French, English and Arabic, and a 90-day roadmap with owners and dates.
- Launch (week 2–4). Clean campaign structures, verified conversion tracking, the first creative sprint and landing-page fixes that remove obvious friction.
- Optimise (months 2–3). Weekly tests across audiences, bidding, creative and pages, with budget shifting toward the cheapest incremental results.
- Scale (month 3 onwards). New channels, cities and markets and retention loops — added only when the economics hold at higher spend.
Live working-hours overlap with Quebec: Mornings until about 11:30am ET (10:30am in winter). Every client gets a shared WhatsApp group, a weekly 30-minute call with the strategist who runs the account, a live dashboard and a written change log. See how we work for the full process.
Why businesses in Quebec work with PMG
- Measurement first. Break-even ROAS, target CAC and clean tracking before any budget is scaled.
- You own everything. Ad accounts, data and creative stay in your name, and ad spend goes straight to the platforms.
- Senior people on your account. The strategist who runs your campaigns is the person you talk to every week.
- Weekly transparency. A scorecard, change log and test board every week — no vanity metrics.
- Short minimum terms. We would rather keep clients with results than with contracts.
- A long working day. Mon–Sat, 7am–9pm IST, giving real overlap with Quebec and overnight progress on your campaigns.
What does digital marketing cost for a business in Quebec?
We quote after a free audit, based on scope rather than geography: the number of channels and markets, your monthly ad spend, creative volume, languages and tracking complexity. Your ad spend is paid directly to Google, Meta and other platforms from your own accounts, in Canadian dollar (CAD) — it never passes through us.
PMG charges a fixed monthly fee, a percentage of ad spend or a hybrid — whichever keeps incentives cleanest — and many clients add a performance-linked component once tracking is reliable. Minimum terms are short. See pricing for what drives cost and how to compare agency quotes.
Cities and areas we serve in Quebec
We plan budgets and creative city by city, because costs, competition and customer behaviour differ even within Quebec. Campaigns regularly target:
- Montreal
- Quebec City
- Laval
- Gatineau
- Longueuil
- Sherbrooke
Free growth audit
Get a written audit for Quebec.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Can an agency in India work with Quebec personal data?
Yes, but Law 25 requires you to assess the privacy impact first and put a written agreement in place. We provide the information you need for the assessment, and we minimise personal data in our workflows.
Do Quebec ads have to be in French?
Commercial advertising must be in French; other languages can appear alongside it, with French given at least equal prominence under the Charter's rules.
What does privacy by default mean for retargeting?
Tracking that profiles or identifies people must be off until the person opts in, so consent-banner design directly affects audience size.
Can we use English-language ads in Quebec?
French is required for commercial advertising; English can appear alongside with French given at least equal prominence under the Charter's rules.
How much does it cost to hire a digital marketing agency in Quebec?
PMG quotes after a free audit — a fixed monthly fee, a percentage of ad spend or a hybrid, depending on channels, markets, creative volume and tracking. Ad spend is paid directly to the platforms from your own accounts.
How long does it take to see results from digital marketing in Quebec?
Tracking fixes and search campaigns often show improvement within two to four weeks. Prospecting on Meta or YouTube usually needs three to six weeks of creative testing, and SEO compounds over three to nine months. We agree leading indicators for each channel so you are never guessing.
Do we need to sign a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts. Ad accounts, data and creative stay in your name throughout.
Will we own our ad accounts and data?
Yes. Campaigns run in your own Google, Meta and other ad accounts with partner access for PMG, and you can see everything at any time.
When can we talk to PMG live from Quebec?
Our team works Mon–Sat, 7am–9pm IST. Live overlap with Quebec: Mornings until about 11:30am ET (10:30am in winter). Day-to-day questions are handled on a shared WhatsApp group.
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Free growth audit
Find out where your budget is leaking.
Send us your ad account, analytics or site. Within 72 hours you get a written audit: tracking gaps, wasted spend, and the three moves we'd make first. No pitch deck.