SEO · ServiceMOFU
An SEO audit that ends in a plan, not a PDF
The short answer
Most SEO audits are inventories of everything that could theoretically be improved, ranked by nothing. Ours ranks by expected impact against implementation effort, and ends with a sequenced plan someone can actually start on Monday.
We cover four areas — technical, content, authority and AI visibility — and separate the issues genuinely costing you traffic from the ones a tool flagged because it flags everything.
What the audit covers
- Technical: crawl, index, canonicals, speed, rendering, structured data, architecture
- Content: intent coverage, cannibalisation, thin and outdated pages, depth versus competitors
- Authority: referring domain profile, quality distribution, toxic link exposure, competitor gaps
- AI visibility: whether answer engines cite you for your buyers' questions, and who they cite instead
- Competitors: who's winning your queries and what they have that you don't
- Analytics validation: whether your data can even be trusted to measure improvement
What you receive
- A prioritised issue list ranked by impact and effort, not severity theatre
- A 90-day implementation roadmap with sequencing
- Developer-ready tickets for technical fixes, with acceptance criteria
- A content action list: what to improve, merge, prune or create
- A cannibalisation map showing which pages compete
- Baseline metrics so improvement is actually measurable
- A walkthrough call, not just a document drop
The recurring findings
Across Indian sites we audit, the same problems dominate: JavaScript rendering hiding content from crawlers, index bloat from uncontrolled parameters, mobile Core Web Vitals failures, keyword cannibalisation on commercial terms, thin location and service pages that risk doorway penalties, and analytics configured so badly that nobody can tell what's working.
What an SEO audit covers
- Technical health — crawling, indexing, rendering, speed, structured data
- Content — quality, depth, intent match, duplication and cannibalisation
- Keyword and query mapping — gaps and conflicts
- Internal linking and architecture
- Authority — links, mentions and competitor comparison
- Local SEO — profiles, reviews, citations (where relevant)
- AI-search readiness — answer-first content, entity consistency, citations
- Prioritised roadmap
Tool audit vs expert audit
| Automated tool | Expert audit | |
|---|---|---|
| Finds | Broken links, missing tags, slow pages | Why pages don't rank, what to build, what to merge |
| Context | None — every warning looks equal | Prioritised by business impact |
| Content judgement | No | Yes |
| Output | Long list | Roadmap with owners and timelines |
When to run an SEO audit
- Before a redesign, platform change or domain migration
- After a significant traffic or ranking drop
- Before investing in a large content programme
- When entering new markets or languages
- Annually, as a health check
SEO audits by site type
| Site | Audit emphasis |
|---|---|
| eCommerce | Indexing, faceted navigation, product data |
| Services | Content quality, local signals, conversions |
| Large sites | Crawl efficiency, templates, internal links |
| Recently migrated sites | Redirects, lost rankings, indexing |
A worked example
A website lost a third of its organic traffic after a redesign. The audit found missing redirects, blocked JavaScript resources and removed content. We restored redirects, unblocked resources and reinstated key content; traffic recovered over the following weeks.
Before an SEO audit
- Search Console and analytics access
- Recent site changes listed
- Priority pages and goals
- Known issues and history
How a SEO Audit engagement with PMG runs
- Audit (week 0–1). Accounts, analytics, tracking, website, CRM flow and competitors reviewed, with a written list of what's broken, what's wasted and the three moves we'd make first.
- Plan (week 1–2). Break-even ROAS or a target cost per lead, a measurement plan and a 90-day roadmap for SEO Audit, with owners and dates.
- Launch (week 2–4). Clean structures, verified conversion signals, the first creative sprint and landing-page fixes.
- Optimise (months 2–3). A weekly test cadence, with budget following the cheapest incremental results rather than platform-reported ones.
- Scale (month 3 onwards). New channels, geographies and retention loops, added only when the economics hold.
Every week you get a one-page scorecard, a change log, the test board and a 30-minute call with your strategist. See how we work and pricing for details.
Why teams choose PMG for SEO Audit
- Measurement first. Unit economics and clean tracking come before any increase in spend.
- You own everything. Ad accounts, data and creative stay in your name; ad spend goes straight to the platforms.
- Senior hands on the account. The strategist you speak to is the person running it.
- Weekly transparency. Scorecard, change log and test board — every week.
- Short minimum terms. We keep clients with results, not contracts.
- India and international. One Mumbai team running campaigns across Indian cities and overseas markets, Mon–Sat, 7am–9pm IST.
Where we run SEO Audit
We manage SEO Audit for businesses across India — including Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai, Kolkata and Ahmedabad — and for companies in the UAE, Saudi Arabia, the United States, the United Kingdom, Canada, Australia, Singapore and Germany. Campaigns are planned market by market, with language, currency, platform mix and privacy rules matched to each. See all Indian locations and international markets.
Free growth audit
Get a written audit for SEO Audit.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
How much does an SEO audit cost?
It depends on site size and complexity. A focused audit for a small site is a modest project; an enterprise site with hundreds of thousands of URLs and log file analysis is substantially more. We scope after a short call.
Do you implement the fixes?
We can, or we hand your developers tickets specific enough to act on without further interpretation.
How is this different from a free tool's audit?
Automated tools list issues. They can't tell you which ones matter for your business, which are false positives, or what to do first. The judgement is the deliverable.
How long does an SEO audit take?
Small sites can be audited in about a week; large or complex sites take several weeks, depending on the depth required.
Will an audit tell us why traffic dropped?
Usually. We compare dates of drops with site changes, algorithm updates, indexing changes and competitor movements to identify likely causes.
Is the SEO audit part of the free growth audit?
Our free growth audit includes an SEO overview. A full SEO audit for larger sites is a separate project.
What do we get from an audit?
A prioritised list of issues and fixes, with estimated impact and effort.
Should we audit before a redesign?
Yes — a pre-migration audit protects rankings during the change.
What's the difference between a free and paid SEO audit?
Free audits are usually automated; paid audits add expert prioritisation and recommendations.
Do you implement audit fixes?
Yes — or we support your developers.
Is there a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts.
Will we own the ad accounts and data?
Yes. Everything runs in your own accounts with partner access for PMG, and you can see it all at any time.
What do you need from us to start?
Access to ad accounts and analytics, your margins and order values (or deal values), brand assets, and a decision-maker available for a weekly 30-minute call.
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Free growth audit
Find out where your budget is leaking.
Send us your ad account, analytics or site. Within 72 hours you get a written audit: tracking gaps, wasted spend, and the three moves we'd make first. No pitch deck.