International · RegionMOFU
Performance marketing for Europe, the Middle East and Africa
The short answer
PMG serves businesses across Europe, the Middle East and Africa from Mumbai, with working hours that cover the full business day in the Gulf and most of it in the UK and Europe. We run Google, Meta, Snapchat, LinkedIn and marketplace campaigns, SEO and AEO, and consent-aware tracking built for GDPR and the Gulf's data protection laws.
EMEA at a glance
| Sub-region | Markets we cover | What defines the market |
|---|---|---|
| UK and Ireland | United Kingdom, Ireland | Mature search and social, strict ASA advertising rules, UK GDPR |
| Western and Southern Europe | Germany, France, Italy, Spain, Portugal, Netherlands, Austria | Multilingual campaigns, GDPR and cookie consent, marketplaces such as Amazon and Zalando |
| Nordics and Central Europe | Denmark, Norway, Poland, Czech Republic, Slovakia | High digital adoption, local marketplaces and search habits |
| Gulf (GCC) | UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman | Mobile-first, high social use, Arabic and English creative, Ramadan seasonality |
| Levant, Turkey and North Africa | Lebanon, Turkey, Egypt | Price-sensitive, Facebook- and WhatsApp-heavy, local-language creative |
| Sub-Saharan Africa | Kenya, Nigeria, South Africa | Mobile money, WhatsApp commerce, fast-growing digital audiences |
Privacy and advertising rules across EMEA
- GDPR and ePrivacy rules in the EU and EEA, and UK GDPR with PECR in the UK — consent for most non-essential cookies and email marketing
- Google's EU user consent policy: Consent Mode signals for personalised advertising to EEA and UK users
- Gulf data protection laws, such as the UAE PDPL and Saudi Arabia's PDPL
- Content-creator and advertising permits in some markets, such as the UAE's advertiser permit
- Local advertising standards bodies — the ASA in the UK and equivalents across Europe
Seasonality across EMEA
- Ramadan and Eid — the Gulf's biggest moments for retail, food, telecom and real estate
- White Friday / Black Friday — major sale moments across Europe and the Gulf
- Christmas and New Year — Europe's peak retail season
- Summer holidays — travel peaks; slower B2B activity in July–August in much of Europe
- Diwali — diaspora campaigns in the UK, the Gulf and Africa
Pricing and budgets across EMEA
Western Europe and the UK have high media costs similar to North America; the Gulf's costs are high in premium categories such as real estate and luxury; Turkey, Egypt and much of Africa offer lower CPMs and large, young audiences. We set targets in local currency from your margins and keep budgets separate by country so performance can be judged fairly. Management is quoted per scope in GBP, EUR, AED, SAR or USD.
Countries we serve in EMEA
Free growth audit
Get a written audit for EMEA.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Can you run GDPR-compliant campaigns from India?
Yes. GDPR applies to how data about people in the EU is processed, wherever the processor is based. We configure consent, data minimisation and data processing terms; your legal team should review contracts and notices.
Do you produce Arabic ads?
Yes, with native Arabic writers and reviewers, including Gulf dialect where it suits the audience.
Which EMEA markets do you know best?
The Gulf and the UK are closest to our existing work with Indian and international brands. For other markets we combine our media expertise with native-language partners and local research.
Which EMEA markets overlap best with your hours?
The Gulf and Turkey overlap the full working day; the UK and continental Europe overlap from 9am until mid or late afternoon; South Africa and East Africa overlap the full day; Nigeria overlaps until about 4:30pm.
Other regions
All international marketsIndustries we know well
Get a proposal
A plan built on your funnel, not a template.
Share your goals, current spend and margins. We'll come back with a channel mix, a 90-day roadmap and the KPIs we'd be accountable for.