International · RegionMOFU
Performance marketing for Asia Pacific
The short answer
PMG works with businesses across Asia Pacific from Mumbai — Southeast Asia, Australia and New Zealand, East Asia and South Asia. We run Google, Meta, LinkedIn and marketplace campaigns, SEO and AEO, and CRM programmes, adapted to each market's platforms, languages and privacy law.
APAC markets at a glance
| Market | Key platforms beyond Google and Meta | Privacy law |
|---|---|---|
| Singapore | Shopee, Lazada, Grab, LinkedIn | PDPA 2012 |
| Malaysia | Shopee, Lazada, TikTok Shop | PDPA 2010 (amended 2024) |
| Indonesia | Shopee, Tokopedia/TikTok Shop, WhatsApp | PDP Law (Law No. 27 of 2022) |
| Philippines | Shopee, Lazada, GCash, Viber | Data Privacy Act 2012 |
| Vietnam | Zalo, Shopee, TikTok Shop, Cốc Cốc | Personal Data Protection Law (from 1 January 2026) |
| Thailand | LINE, Shopee, Lazada | PDPA 2019 |
| Australia | Amazon.com.au, LinkedIn, TikTok | Privacy Act 1988, Spam Act 2003 |
| New Zealand | Trade Me, LinkedIn | Privacy Act 2020 |
| Japan | LINE, Yahoo! Japan, Rakuten, Amazon.co.jp | APPI |
| China | Baidu, WeChat, Douyin, Xiaohongshu, Tmall, JD | PIPL |
| Sri Lanka, Bangladesh | Facebook, YouTube, Daraz | Local data protection laws |
What works across APAC
- Marketplace-first commerce — listing quality, sponsored products and campaign-day planning (11.11, 12.12, payday sales)
- Short-form video — creators and vertical video on Instagram, YouTube Shorts and TikTok where available
- Messaging apps — WhatsApp, LINE, Zalo and Viber for conversations and CRM
- Local-language creative — Bahasa, Thai, Vietnamese, Tagalog/Filipino, Japanese and more
- Search — Google almost everywhere; Yahoo! Japan in Japan; Baidu in China
Working with APAC clients from Mumbai
- Kick-off in your working hours — easy for Southeast Asia, afternoons for eastern Australia.
- Market mapping — platforms, marketplaces, languages and regulation for each country.
- Launch with native-language review for every non-English asset.
- Weekly scorecard in your currency, with marketplace and D2C results together.
Pricing and budgets across APAC
APAC spans some of the world's most expensive media markets (Australia, Japan, Singapore) and some of the most affordable (South and Southeast Asia). We plan budgets by country and by channel — marketplaces, search and social — and measure cost per paid order or qualified lead in local currency. Management is scoped per engagement and quoted in your preferred currency.
Seasonality across APAC
- Lunar New Year — China, Vietnam, Singapore, Malaysia and other Chinese communities
- Ramadan and Eid (Hari Raya, Lebaran) — Indonesia, Malaysia, Bangladesh and Brunei
- Double-date sales (9.9, 10.10, 11.11, 12.12) — Southeast Asian marketplace peaks
- Golden Week — Japan's late-April to early-May holidays
- End of financial year (June) — Australia's EOFY sales; New Zealand's year ends in March
Countries we serve in APAC
Free growth audit
Get a written audit for APAC.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Do you run campaigns on Shopee and Lazada?
We plan and manage marketplace advertising alongside Google and Meta, focusing on listing quality, sponsored products and campaign-day planning.
Can you market in China?
China requires local platforms (Baidu, WeChat, Douyin, Xiaohongshu, Tmall and JD), local entities for many activities and specialist partners. We advise brands on entering China and work with Chinese brands marketing in India and other markets.
Is India part of your APAC coverage?
India is our home market — see our Indian locations, cities and states.
Do you work with Australian businesses?
Yes — remotely, with afternoon overlap with Australia's eastern states and a full working day with Perth. See Australia.
Other regions
All international marketsIndustries we know well
Get a proposal
A plan built on your funnel, not a template.
Share your goals, current spend and margins. We'll come back with a channel mix, a 90-day roadmap and the KPIs we'd be accountable for.