Creative Production · ServiceMOFU
Motion graphics that explain in seconds
The short answer
Some products are hard to film. Software, financial products, insurance, logistics and B2B services have nothing to hold up to a camera. Motion graphics make the abstract visible — the problem, the mechanism and the outcome — in a few seconds, with or without sound.
PMG produces motion for performance: short, fast, captioned, and built so the very first frame already communicates the point.
What we make
- Kinetic typography ads — the message as moving text; highly effective with sound off
- Product UI animations — software shown in use without screen-recording clutter
- Explainer videos — thirty to ninety seconds on how something works
- Data visualisations — numbers that are memorable and shareable
- Animated statics — subtle motion that lifts stop rate on otherwise static creative
- Logo and brand animations for video openers and closers
What makes motion work in ads
- The core claim on screen in the first second
- Large, legible type for mobile
- One idea per video
- Captions and on-screen text for sound-off viewing
- A clear final frame with the offer and action
- Multiple aspect ratios from one master file
How we produce
- Script and storyboard — the argument before the animation.
- Style frames — two or three visual directions.
- Animation — built modularly so scenes can be recut into short variants.
- Delivery in every ratio and length needed for testing.
What we make with motion
- Ad animations — offers, product features, launches
- Explainer videos — how a product or service works
- UI animations — app and software walkthroughs
- Kinetic typography — text-led ads for sound-off viewing
- Logo animations and intros
- Data visualisations — animated charts and numbers
Motion vs live action
| Motion graphics | Live action | |
|---|---|---|
| Best for | Explaining, UI, abstract concepts | Trust, emotion, demonstration |
| Production speed | Fast iterations | Shoots needed |
| Cost of variations | Low | Higher |
| Authenticity | Lower | Higher |
Many campaigns combine both: live footage with motion overlays.
Motion graphics by use
| Use | Format |
|---|---|
| Explainers | 60–120 second animations |
| Ads | 6–15 second animated hooks |
| Social | Animated text and product loops |
| Presentations | Animated data and diagrams |
A worked example
A fintech app struggled to explain a complex feature in ads. A 20-second motion-graphics ad showed the process in three simple steps, with captions. Click-through and sign-ups improved compared with talking-head videos.
Before motion work
- Script and storyboard
- Brand assets
- Platforms and lengths
- Voice-over and music needs
How a Motion Graphics engagement with PMG runs
- Audit (week 0–1). Accounts, analytics, tracking, website, CRM flow and competitors reviewed, with a written list of what's broken, what's wasted and the three moves we'd make first.
- Plan (week 1–2). Break-even ROAS or a target cost per lead, a measurement plan and a 90-day roadmap for Motion Graphics, with owners and dates.
- Launch (week 2–4). Clean structures, verified conversion signals, the first creative sprint and landing-page fixes.
- Optimise (months 2–3). A weekly test cadence, with budget following the cheapest incremental results rather than platform-reported ones.
- Scale (month 3 onwards). New channels, geographies and retention loops, added only when the economics hold.
Every week you get a one-page scorecard, a change log, the test board and a 30-minute call with your strategist. See how we work and pricing for details.
Why teams choose PMG for Motion Graphics
- Measurement first. Unit economics and clean tracking come before any increase in spend.
- You own everything. Ad accounts, data and creative stay in your name; ad spend goes straight to the platforms.
- Senior hands on the account. The strategist you speak to is the person running it.
- Weekly transparency. Scorecard, change log and test board — every week.
- Short minimum terms. We keep clients with results, not contracts.
- India and international. One Mumbai team running campaigns across Indian cities and overseas markets, Mon–Sat, 7am–9pm IST.
Where we run Motion Graphics
We manage Motion Graphics for businesses across India — including Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai, Kolkata and Ahmedabad — and for companies in the UAE, Saudi Arabia, the United States, the United Kingdom, Canada, Australia, Singapore and Germany. Campaigns are planned market by market, with language, currency, platform mix and privacy rules matched to each. See all Indian locations and international markets.
Free growth audit
Get a written audit for Motion Graphics.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Are animated ads as effective as live action?
For abstract products and B2B, often more so. For physical consumer products, live action with real people usually wins — test both.
How long does an explainer take?
One to three weeks depending on length, complexity and feedback rounds.
Can you animate our product interface?
Yes — from screenshots or design files, simplified to show the key moments clearly.
How long does an explainer video take?
Typically two to four weeks, including script, storyboard, design, animation and revisions.
Can you animate our app or software?
Yes — from screenshots, designs or screen recordings, cleaned up and animated.
Do animated ads perform as well as video?
It depends on the product and audience. Test animated and live-action versions; each wins in different contexts.
Is motion graphics cheaper than live-action video?
Often, especially for explainers — no shoot, locations or actors are needed.
How long does an animation take?
Typically one to four weeks, depending on length and complexity.
Do you provide voice-overs?
Yes, in English, Hindi and other languages as needed.
Is there a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts.
Will we own the ad accounts and data?
Yes. Everything runs in your own accounts with partner access for PMG, and you can see it all at any time.
What do you need from us to start?
Access to ad accounts and analytics, your margins and order values (or deal values), brand assets, and a decision-maker available for a weekly 30-minute call.
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Talk to a strategist
Thirty minutes. Your numbers. A straight answer.
Book a strategy call with the people who'd actually run your account. We'll tell you what we'd do — or that you don't need us yet.