Creative Production · ServiceBOFU
Video ads production built for the first three seconds
The short answer
A video ad has three seconds to earn the next ten. Most brand videos spend those three seconds on a logo animation or an establishing shot. Performance video puts the most compelling moment first and earns attention before it asks for anything.
PMG produces video for performance: scripts built around hooks, shoots planned to yield many testable cuts, and editing tailored to each platform's viewing behaviour. One production day should feed your ad account for weeks.
One shoot, many assets
- Script ten hooks for every core message before the shoot day.
- Shoot modular — hooks, body segments, demonstrations and calls to action recorded separately so they can be recombined.
- Capture every ratio — vertical for Reels and Shorts, horizontal for YouTube and CTV, square where useful.
- Edit per platform — fast cuts and captions for feed, sound-led pacing for YouTube, larger type and slower pace for CTV.
- Deliver in batches of testable variants rather than one final film.
- Read the data — hook rate and hold rate tell us which openings to reshoot or recut.
What performs in video ads
- The problem or result in the first frame, not the logo
- Faces and direct address early in the video
- Captions burned in — much feed video is watched without sound
- Demonstration — the product working, not described
- One message per video, not a feature list
- A clear, specific call to action with a reason to act now
Formats we produce
- UGC-style testimonials and demonstrations
- Founder-to-camera ads
- Product demonstrations and comparisons
- Problem–solution narratives
- Real estate walkthroughs
- Explainers with motion graphics
- Six-second bumpers
- CTV-ready 15 and 30-second spots
Video ad formats we produce
- Creator/UGC-style — talking to camera, demos, reviews
- Product demonstrations — features and benefits in action
- Testimonials — genuine customers with consent
- Founder stories — the why behind the brand
- Explainers — for complex products
- TV/CTV spots — higher production for large screens
Video length guidelines
| Placement | Typical length |
|---|---|
| Reels, Shorts, Stories | 6–30 seconds |
| Feed | 15–45 seconds |
| YouTube in-stream | 15 seconds to 2+ minutes (skippable) |
| Bumper ads | 6 seconds |
| CTV | 15–30 seconds |
Video ads by platform
| Platform | Format essentials |
|---|---|
| Instagram and Facebook | Vertical, hook in first second, captions |
| YouTube | Strong first five seconds, branding early |
| Clear value, subtitles, professional tone | |
| CTV | Full-screen, high production value |
A worked example
One half-day shoot for a D2C brand produced 30 cut-downs: hooks, product demos, testimonials and offers in several lengths and aspect ratios. Testing them across platforms found winners quickly, and the content fed ads for two months.
Before production
- Hooks and concepts planned
- Platform formats listed
- Talent and locations
- Edit plan for variations
How a Video Ads Production engagement with PMG runs
- Audit (week 0–1). Accounts, analytics, tracking, website, CRM flow and competitors reviewed, with a written list of what's broken, what's wasted and the three moves we'd make first.
- Plan (week 1–2). Break-even ROAS or a target cost per lead, a measurement plan and a 90-day roadmap for Video Ads Production, with owners and dates.
- Launch (week 2–4). Clean structures, verified conversion signals, the first creative sprint and landing-page fixes.
- Optimise (months 2–3). A weekly test cadence, with budget following the cheapest incremental results rather than platform-reported ones.
- Scale (month 3 onwards). New channels, geographies and retention loops, added only when the economics hold.
Every week you get a one-page scorecard, a change log, the test board and a 30-minute call with your strategist. See how we work and pricing for details.
Why teams choose PMG for Video Ads Production
- Measurement first. Unit economics and clean tracking come before any increase in spend.
- You own everything. Ad accounts, data and creative stay in your name; ad spend goes straight to the platforms.
- Senior hands on the account. The strategist you speak to is the person running it.
- Weekly transparency. Scorecard, change log and test board — every week.
- Short minimum terms. We keep clients with results, not contracts.
- India and international. One Mumbai team running campaigns across Indian cities and overseas markets, Mon–Sat, 7am–9pm IST.
Where we run Video Ads Production
We manage Video Ads Production for businesses across India — including Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai, Kolkata and Ahmedabad — and for companies in the UAE, Saudi Arabia, the United States, the United Kingdom, Canada, Australia, Singapore and Germany. Campaigns are planned market by market, with language, currency, platform mix and privacy rules matched to each. See all Indian locations and international markets.
Free growth audit
Get a written audit for Video Ads Production.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
How long should a video ad be?
Six seconds for bumpers and reminders, fifteen to thirty for most performance work, longer only when the product needs explanation and the hook has earned the attention.
Do we need a big production budget?
No. Some of the best-performing video is shot on a phone. Budget should follow what the test data says works.
How many videos should we produce per month?
At meaningful Meta and YouTube spend, enough to test several new concepts every month — creative fatigue is the enemy.
How many video ads should we produce a month?
It depends on spend — more spend needs more variations. See creative production.
Can you use our existing footage?
Yes — we often edit existing footage into new ads before planning new shoots.
How many videos can one shoot produce?
With good planning, dozens of variations for different platforms and tests.
Do you hire actors and creators?
Yes — we cast actors, creators or real customers depending on the brief.
How long does video ad production take?
From a few days for simple edits to several weeks for full shoots.
Is there a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts.
Will we own the ad accounts and data?
Yes. Everything runs in your own accounts with partner access for PMG, and you can see it all at any time.
What do you need from us to start?
Access to ad accounts and analytics, your margins and order values (or deal values), brand assets, and a decision-maker available for a weekly 30-minute call.
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Book a strategy call with the people who'd actually run your account. We'll tell you what we'd do — or that you don't need us yet.