Marketing Strategy & 360° Consulting · ServiceMOFU
360° marketing with one scorecard
The short answer
360° marketing isn't doing every channel. It's making every channel serve the same journey. A customer who sees a YouTube ad, searches your name, reads a Google review, walks past your hoarding, visits a showroom and finally buys on WhatsApp has had one experience with your brand — even if five teams and three agencies created it.
PMG coordinates those touchpoints: shared messaging, shared audiences, shared measurement, and a budget that moves across channels based on what works rather than staying locked inside each team's line item.
What integration actually requires
- One customer journey map that every team and agency works from
- Consistent messaging and creative across online and offline touchpoints
- Shared audiences — retargeting pools, CRM segments and lookalikes used across channels
- A single scorecard with blended metrics above channel metrics
- Offline touchpoints — stores, events, calls, site visits — captured in the data
- A budget that can be reallocated across channels during the year
Offline and online, connected
- Retail and showrooms — footfall, store-visit conversions and QR codes linking offline to CRM
- Events and exhibitions — lead capture synced to CRM and retargeting
- Outdoor and DOOH — reinforced by geo-targeted digital in the same areas
- Print and radio — tracked with unique URLs, numbers and codes
- Call centres and WhatsApp — conversations logged as conversions
- PR — earned coverage amplified through paid and owned channels
How we integrate
- Map the journey — every touchpoint, owner and handoff.
- Audit consistency — messaging, creative and data across channels.
- Build the shared scorecard.
- Connect the data — offline events into CRM, CRM into ad platforms.
- Run a monthly cross-channel review with every team and agency.
What makes 360° marketing work
- One positioning and message adapted to each channel
- A clear role for each channel — reach, consideration, conversion, retention
- A shared calendar across teams and agencies
- Consistent tracking — UTMs, QR codes, promo codes, CRM source fields
- One blended scorecard reviewed by everyone
- A decision owner who can move budget between channels
Connecting offline and online
| Offline activity | How to connect it |
|---|---|
| Outdoor and DOOH | Branded search lift, geo tests, QR codes |
| Unique URLs, QR codes, offer codes | |
| Events | Lead capture apps, WhatsApp opt-ins, follow-up sequences |
| Retail stores | Loyalty sign-ups, e-bills, store-visit conversions |
| Radio and TV | Search and direct traffic lift, dayparted analysis |
A 360° launch sequence
- Tease — social, creators and PR build curiosity.
- Launch — video, CTV, outdoor and PR for reach.
- Capture — search, marketplaces and retargeting convert interest.
- Convert — landing pages, WhatsApp and sales follow-up.
- Retain — CRM, loyalty and referral.
360° marketing by business type
| Business | Channel mix |
|---|---|
| Consumer launches | TV or CTV, digital, outdoor, retail |
| Real estate | Outdoor, digital, events, channel partners |
| Retail chains | Local digital, in-store, CRM |
| B2B | Events, PR, digital, sales enablement |
A worked example
A real estate launch used hoardings, print, digital ads and a sales gallery, each run by different teams. We unified messaging, tracked offline enquiries with unique numbers and QR codes, and shifted budget toward channels producing site visits.
Before a 360° campaign
- One core message and goal
- Channel roles defined
- Measurement for offline media
- Unified creative system
How a 360° Marketing engagement with PMG runs
- Audit (week 0–1). Accounts, analytics, tracking, website, CRM flow and competitors reviewed, with a written list of what's broken, what's wasted and the three moves we'd make first.
- Plan (week 1–2). Break-even ROAS or a target cost per lead, a measurement plan and a 90-day roadmap for 360° Marketing, with owners and dates.
- Launch (week 2–4). Clean structures, verified conversion signals, the first creative sprint and landing-page fixes.
- Optimise (months 2–3). A weekly test cadence, with budget following the cheapest incremental results rather than platform-reported ones.
- Scale (month 3 onwards). New channels, geographies and retention loops, added only when the economics hold.
Every week you get a one-page scorecard, a change log, the test board and a 30-minute call with your strategist. See how we work and pricing for details.
Why teams choose PMG for 360° Marketing
- Measurement first. Unit economics and clean tracking come before any increase in spend.
- You own everything. Ad accounts, data and creative stay in your name; ad spend goes straight to the platforms.
- Senior hands on the account. The strategist you speak to is the person running it.
- Weekly transparency. Scorecard, change log and test board — every week.
- Short minimum terms. We keep clients with results, not contracts.
- India and international. One Mumbai team running campaigns across Indian cities and overseas markets, Mon–Sat, 7am–9pm IST.
Where we run 360° Marketing
We manage 360° Marketing for businesses across India — including Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai, Kolkata and Ahmedabad — and for companies in the UAE, Saudi Arabia, the United States, the United Kingdom, Canada, Australia, Singapore and Germany. Campaigns are planned market by market, with language, currency, platform mix and privacy rules matched to each. See all Indian locations and international markets.
Free growth audit
Get a written audit for 360° Marketing.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Does 360° mean we need to be on every channel?
No. It means the channels you use work together. Coherence matters more than coverage.
Can you coordinate with our other agencies?
Yes — often that's the job. We can act as the integrating lead or as one specialist among several.
How do you measure a 360° campaign?
Blended metrics first — total revenue or pipeline against total marketing spend — with channel metrics and incrementality tests underneath.
Is 360° marketing only for big brands?
The principle — coordinated channels with one plan — applies at any size. Smaller brands just use fewer channels.
How do you avoid mixed messages across agencies?
A shared brief, calendar and scorecard, with one decision owner and regular cross-agency reviews.
What's the difference between 360° and omnichannel?
They overlap. 360° usually refers to campaign planning across channels; omnichannel refers to a seamless customer experience across touchpoints. See omnichannel.
What does 360° marketing mean?
Coordinating all channels — online and offline — around one message and set of goals.
Can offline media be measured?
Partly — with unique codes, call tracking, geo-tests and branded-search lift.
Do you buy offline media?
We plan integrated campaigns and coordinate with offline partners where needed.
How long does 360° Marketing take to show results?
Tracking fixes and search campaigns often show improvement within two to four weeks; prospecting on Meta or YouTube usually needs three to six weeks of creative testing; SEO compounds over three to nine months. We agree leading indicators up front so progress is visible early.
Is there a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts.
Will we own the ad accounts and data?
Yes. Everything runs in your own accounts with partner access for PMG, and you can see it all at any time.
What do you need from us to start?
Access to ad accounts and analytics, your margins and order values (or deal values), brand assets, and a decision-maker available for a weekly 30-minute call.
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