Paid Social · ServiceMOFU
ShareChat and Moj: reach Bharat in its own language
The short answer
Much of India's next wave of online buyers consumes content in Hindi, Bhojpuri, Tamil, Telugu, Marathi, Bengali, Kannada, Gujarati and other languages first. ShareChat and Moj were built for those audiences, and they reach them at a scale — and a cost — that English-first platforms rarely match outside the metros.
Success depends on creative made in the language, for the audience: not subtitled English, not a translated script, but content conceived for how people in Indore, Coimbatore or Patna actually talk.
Who should consider vernacular platforms
- FMCG and personal care brands expanding distribution into tier-2 and tier-3
- Fintech and UPI apps acquiring first-time digital users
- Telecom and consumer apps chasing installs at scale
- Edtech and skilling in regional languages
- Agri-inputs and rural-focused products
- Regional entertainment and media
Creative that works
- Native language, native dialect — Bhojpuri is not Hindi
- Local creators and faces
- Short, vertical, music-led formats
- Simple value messages — price, benefit, how to get it
- Clear instructions for the action, especially for app installs
How we run it
- Pick the languages where your distribution and demand overlap.
- Brief creative per language, ideally with native writers and creators.
- Start with reach and install objectives where attribution is most reliable.
- Measure regional CAC and compare with YouTube and Meta in the same states.
- Scale languages that clear the line.
Who should consider vernacular platforms?
| Brand type | Why |
|---|---|
| FMCG and consumer goods | Mass reach in tier-2 and tier-3 markets |
| Consumer apps | Regional user acquisition |
| Financial services (compliant) | Reaching new-to-credit and new-to-investing audiences |
| Regional D2C | Language-specific audiences |
| Entertainment | Regional content promotion |
India's online growth is increasingly rural and regional — IAMAI–Kantar found 57% of active internet users were rural in 2025 (Business Standard).
Creative for vernacular audiences
- Written and voiced natively in each language
- Local faces, settings and references
- Simple, clear value propositions
- Short vertical video with captions
- Trust signals — familiar payment methods, COD, local support
- Creator collaborations in the target language
How we run vernacular campaigns
- Pick regions and languages from sales data and opportunity.
- Create native creative with local writers and creators.
- Launch tests with clear success metrics.
- Compare against Meta and YouTube regional campaigns.
- Scale what adds incremental reach and customers.
Vernacular platforms by business type
| Business | Fit |
|---|---|
| FMCG and consumer goods | Mass reach in regional languages |
| Fintech | Reaching first-time users in smaller cities |
| Gaming and apps | Installs from regional audiences |
| Edtech | Regional-language learners |
A worked example
A fintech app wanted users in tier-2 and tier-3 cities. Regional-language short videos on ShareChat and Moj, featuring relatable creators, reached audiences that English campaigns missed. Cost per activated user was competitive in several states.
Before vernacular campaigns
- Languages and states chosen
- Native-language creative
- Landing pages in the same language
- Conversion tracking
How a ShareChat & Moj Ads engagement with PMG runs
- Audit (week 0–1). Accounts, analytics, tracking, website, CRM flow and competitors reviewed, with a written list of what's broken, what's wasted and the three moves we'd make first.
- Plan (week 1–2). Break-even ROAS or a target cost per lead, a measurement plan and a 90-day roadmap for ShareChat & Moj Ads, with owners and dates.
- Launch (week 2–4). Clean structures, verified conversion signals, the first creative sprint and landing-page fixes.
- Optimise (months 2–3). A weekly test cadence, with budget following the cheapest incremental results rather than platform-reported ones.
- Scale (month 3 onwards). New channels, geographies and retention loops, added only when the economics hold.
Every week you get a one-page scorecard, a change log, the test board and a 30-minute call with your strategist. See how we work and pricing for details.
Why teams choose PMG for ShareChat & Moj Ads
- Measurement first. Unit economics and clean tracking come before any increase in spend.
- You own everything. Ad accounts, data and creative stay in your name; ad spend goes straight to the platforms.
- Senior hands on the account. The strategist you speak to is the person running it.
- Weekly transparency. Scorecard, change log and test board — every week.
- Short minimum terms. We keep clients with results, not contracts.
- India and international. One Mumbai team running campaigns across Indian cities and overseas markets, Mon–Sat, 7am–9pm IST.
Where we run ShareChat & Moj Ads
We manage ShareChat & Moj Ads for businesses across India — including Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai, Kolkata and Ahmedabad — and for companies in the UAE, Saudi Arabia, the United States, the United Kingdom, Canada, Australia, Singapore and Germany. Campaigns are planned market by market, with language, currency, platform mix and privacy rules matched to each. See all Indian locations and international markets.
Free growth audit
Get a written audit for ShareChat & Moj Ads.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Which categories work on vernacular platforms?
FMCG, fintech, telecom, edtech, gaming-adjacent entertainment and consumer apps expanding beyond metros tend to see the strongest results.
Can we just translate our existing ads?
Translation usually underperforms. Creative conceived in the language, with local references and creators, performs meaningfully better.
How do these platforms compare to YouTube for regional reach?
YouTube has broader reach and stronger intent signals; ShareChat and Moj can be cheaper for specific regional and short-video audiences. Test both in the same states.
Can we translate our Hindi ads for other languages?
Direct translation rarely works well. Adapt the idea with native writers so humour, references and tone fit each language.
How do ShareChat and Moj compare with YouTube Shorts?
All reach regional audiences. Vernacular platforms can offer concentrated reach in specific languages; YouTube offers scale and search. Test side by side.
Do these platforms support conversion tracking?
They offer campaign reporting and some conversion tracking options; measurement is often supported with app attribution tools and regional sales analysis.
Which languages do ShareChat and Moj support?
Many Indian languages, including Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi and more.
Should every brand use vernacular platforms?
No — they suit mass-market and regional strategies best.
Which brands benefit most from vernacular platforms?
Mass-market brands, fintech, gaming and apps targeting non-English audiences.
Do vernacular ads need translation or new creative?
New, native creative usually performs far better than translation.
How long does ShareChat & Moj Ads take to show results?
Tracking fixes and search campaigns often show improvement within two to four weeks; prospecting on Meta or YouTube usually needs three to six weeks of creative testing; SEO compounds over three to nine months. We agree leading indicators up front so progress is visible early.
Is there a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts.
Will we own the ad accounts and data?
Yes. Everything runs in your own accounts with partner access for PMG, and you can see it all at any time.
What do you need from us to start?
Access to ad accounts and analytics, your margins and order values (or deal values), brand assets, and a decision-maker available for a weekly 30-minute call.
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