Social Media Marketing · ServiceBOFU
Social media management, run like an operation
The short answer
Social media management is an operations problem before it's a creative one. The brands that win on social are the ones that publish consistently, respond quickly and keep a recognisable voice — for years, not for a launch quarter. Most brands can produce a brilliant month; far fewer can produce thirty-six good ones in a row.
PMG handles the full cycle — planning, production, approvals, publishing, community response and reporting — with a content calendar agreed a month ahead and defined response times.
What's included
- Monthly content calendar, planned and approved in advance
- Content production: static, carousel, short-form video, Stories
- Copywriting in a documented brand voice
- Scheduling and publishing across chosen platforms
- Community management: comments, DMs and mentions within an agreed SLA
- Escalation framework for complaints, legal and PR issues
- Monthly report with commentary and recommendations
- Quarterly strategy review against business goals
Our working rhythm
- Monthly planning call — launches, offers, events and what the business needs.
- Calendar drafted and approved at least a week before the month starts.
- Production sprint — assets produced and approved in batches, not one by one.
- Daily publishing and monitoring, with community response inside the SLA.
- Weekly check-in on what's working, with in-month adjustments.
- Monthly report, focused on saves, shares, enquiries and demand — not just reach.
How we keep quality consistent
- A written voice guide with examples of what to say and what never to say
- Visual templates that make brand consistency easy
- A content bank of evergreen posts for slow weeks
- Pre-approved response templates for common questions
- A clear escalation path so nothing sensitive is handled ad hoc
Monthly working rhythm
- Week 1 — review last month, plan themes and calendar.
- Week 2 — shoot and create content.
- Week 3 — approvals and scheduling.
- Week 4 — publishing continues, reporting prepared.
- Daily — community management and timely posts.
A worked example
A restaurant group managed social through each outlet's staff, with inconsistent results. We centralised planning, created brand templates, scheduled a shared calendar with local variations and handled community management. Quality became consistent, and outlets still featured their own specials.
Why teams choose PMG for Social Media Management
- Measurement first. Unit economics and clean tracking come before any increase in spend.
- You own everything. Ad accounts, data and creative stay in your name; ad spend goes straight to the platforms.
- Senior hands on the account. The strategist you speak to is the person running it.
- Weekly transparency. Scorecard, change log and test board — every week.
- Short minimum terms. We keep clients with results, not contracts.
- India and international. One Mumbai team running campaigns across Indian cities and overseas markets, Mon–Sat, 7am–9pm IST.
Where we run Social Media Management
We manage Social Media Management for businesses across India — including Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai, Kolkata and Ahmedabad — and for companies in the UAE, Saudi Arabia, the United States, the United Kingdom, Canada, Australia, Singapore and Germany. Campaigns are planned market by market, with language, currency, platform mix and privacy rules matched to each. See all Indian locations and international markets.
Free growth audit
Get a written audit for Social Media Management.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
How much content do you produce each month?
It's scoped per engagement — typically twelve to twenty pieces across formats, plus Stories. We'd rather agree a volume you can approve and we can sustain at quality.
Do you handle customer complaints on social?
Yes, within an agreed escalation framework. Anything needing product, legal or leadership input goes to you immediately.
Who owns the accounts and content?
You do. Accounts remain in your name with delegated access, and all produced assets are yours.
How many posts per month are included?
It depends on the package and platforms — typically 12 to 24 posts a month plus stories, agreed in the scope.
Do you handle paid social too?
Yes — through our paid social and Meta Ads services, often using proven organic posts.
What do you need from us?
Brand guidelines, product information, access for shoots, timely approvals and quick answers to customer questions.
Do you create all the content?
Yes — planning, design, copy and video — with your input and approval.
Can we approve posts before they go live?
Always — we share calendars in advance for approval.
Do you report on social media results?
Monthly reports on reach, engagement, followers and — most importantly — business outcomes.
How far ahead are posts planned?
Usually monthly, with room for timely posts.
Do you shoot content?
Yes — photo and video shoots, plus creator content.
Is there a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts.
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