Web Design & Development · ServiceBOFU
eCommerce development built for how Indians buy
The short answer
An Indian eCommerce store has requirements a Western template doesn't anticipate: UPI as the dominant payment method, COD expectations from first-time buyers, pin-code serviceability, mobile-first traffic on mid-range devices, GST invoicing, and customers who'd rather ask a question on WhatsApp than read an FAQ.
PMG builds eCommerce around those realities — and wires in the tracking every marketing channel depends on before launch rather than after.
What's built into every store
- UPI, cards, wallets, net banking and BNPL through reliable gateways
- COD rules configurable by pin code, order value and customer history
- Pin-code serviceability check and delivery estimates on product pages
- Mobile-first templates tested on mid-range Android devices
- WhatsApp integration for support and order updates
- GST-compliant invoicing
- Product schema, clean URLs and SEO-ready collection pages
- Server-side tracking for Meta CAPI, Google enhanced conversions and GA4
- Integration with shipping aggregators and marketplace inventory
Choosing the platform
- Shopify — fastest to launch, reliable checkout, strong ecosystem; right for most D2C brands
- WooCommerce — flexible and self-hosted; suits content-heavy brands already on WordPress
- Magento / Adobe Commerce — large catalogues and complex B2B requirements
- Headless — maximum speed and experience control, with higher build and maintenance cost
How we build
- Discovery — catalogue, integrations, operations and marketing requirements.
- Architecture — platform, apps, URL structure and data model.
- Design — mobile-first templates for home, collection, product, cart and checkout.
- Build and integrate — payments, shipping, CRM, marketplaces.
- Tracking — verified before launch.
- Migration — products, customers, orders and 301 redirects.
- Launch and optimise — CRO from week one.
Choosing an eCommerce platform
| Platform | Best for | Considerations |
|---|---|---|
| Shopify | Most D2C brands | App costs, some customisation limits |
| WooCommerce | WordPress-based, flexible needs | Hosting, maintenance, security responsibility |
| Headless (Shopify/custom) | Large brands needing custom front-ends | Higher cost and complexity |
| Custom | Unique business models | Highest cost; full control |
Indian eCommerce essentials
- UPI, cards, net banking, wallets and COD
- Pin-code serviceability and delivery estimates
- GST-compliant invoices
- Shipping aggregator integration
- WhatsApp order notifications
- COD verification and RTO controls
- Returns and exchange workflows
Migration without losing revenue
- Inventory products, collections, pages and URLs.
- Map redirects for every URL with traffic or links.
- Migrate data — products, customers, orders where possible.
- Test checkout, payments, tracking and speed on staging.
- Launch in a low-traffic window and monitor sales and Search Console.
eCommerce builds by business size
| Business | Platform fit |
|---|---|
| New brand | Shopify |
| Content-heavy brand | WooCommerce or headless |
| Large catalogue | Shopify Plus or custom |
| B2B ordering | Custom or B2B platforms |
A worked example
A brand's store was slow and hard to manage. We migrated it to Shopify with a fast theme, UPI and COD options, clean product data and redirects from old URLs. Speed, conversion and team productivity improved.
Before an eCommerce build
- Platform decision
- Product data ready
- Payment and shipping partners
- Tracking plan
How a eCommerce Development engagement with PMG runs
- Audit (week 0–1). Accounts, analytics, tracking, website, CRM flow and competitors reviewed, with a written list of what's broken, what's wasted and the three moves we'd make first.
- Plan (week 1–2). Break-even ROAS or a target cost per lead, a measurement plan and a 90-day roadmap for eCommerce Development, with owners and dates.
- Launch (week 2–4). Clean structures, verified conversion signals, the first creative sprint and landing-page fixes.
- Optimise (months 2–3). A weekly test cadence, with budget following the cheapest incremental results rather than platform-reported ones.
- Scale (month 3 onwards). New channels, geographies and retention loops, added only when the economics hold.
Every week you get a one-page scorecard, a change log, the test board and a 30-minute call with your strategist. See how we work and pricing for details.
Why teams choose PMG for eCommerce Development
- Measurement first. Unit economics and clean tracking come before any increase in spend.
- You own everything. Ad accounts, data and creative stay in your name; ad spend goes straight to the platforms.
- Senior hands on the account. The strategist you speak to is the person running it.
- Weekly transparency. Scorecard, change log and test board — every week.
- Short minimum terms. We keep clients with results, not contracts.
- India and international. One Mumbai team running campaigns across Indian cities and overseas markets, Mon–Sat, 7am–9pm IST.
Where we run eCommerce Development
We manage eCommerce Development for businesses across India — including Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai, Kolkata and Ahmedabad — and for companies in the UAE, Saudi Arabia, the United States, the United Kingdom, Canada, Australia, Singapore and Germany. Campaigns are planned market by market, with language, currency, platform mix and privacy rules matched to each. See all Indian locations and international markets.
Free growth audit
Get a written audit for eCommerce Development.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
How much does an eCommerce website cost in India?
It ranges widely — from a customised theme on Shopify to a fully custom headless build. Scope drives cost more than platform. We quote after understanding catalogue size, integrations and design needs.
Can you migrate our existing store?
Yes — products, customers, orders and URLs, with 301 redirects to preserve SEO.
Do you handle the old WordPress site's SEO during migration?
Yes. Every indexed URL is mapped and redirected, and ranking pages keep their content.
How long does an eCommerce build take?
Typically eight to twelve weeks for a well-scoped store with integrations.
Can you connect our store to marketplaces?
Yes — inventory and order sync with Amazon, Flipkart and others through integration tools.
Do you migrate products and customers?
Yes — with redirects to protect SEO.
Do you integrate with Indian logistics partners?
Yes — through platform apps or custom integrations.
Is there a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts.
Will we own the ad accounts and data?
Yes. Everything runs in your own accounts with partner access for PMG, and you can see it all at any time.
What do you need from us to start?
Access to ad accounts and analytics, your margins and order values (or deal values), brand assets, and a decision-maker available for a weekly 30-minute call.
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Get a proposal
A plan built on your funnel, not a template.
Share your goals, current spend and margins. We'll come back with a channel mix, a 90-day roadmap and the KPIs we'd be accountable for.