Web Design & Development · ServiceBOFU
Shopify development for conversion and speed
The short answer
Most slow Shopify stores are slow because of apps, not Shopify. Each app can add scripts to every page; twenty apps later, a fast platform loads like a legacy site on a mid-range phone. The fix is rarely another app.
PMG builds Shopify stores with conversion-focused templates, a deliberately small app stack, fast media, and the India-specific setup — payments, COD rules, pin-code serviceability, WhatsApp — that generic themes don't handle.
What we build and fix
- Custom Online Store 2.0 themes, or heavily optimised premium themes
- Product page templates built around conversion — proof, objections, delivery clarity
- Collection pages with SEO content and useful filtering
- App audit — remove, replace or rebuild natively
- Indian checkout configuration — UPI, COD rules, one-click checkout integration
- Pin-code serviceability and delivery date estimates
- WhatsApp integration for support and order updates
- Tracking — GA4, Meta CAPI and Google enhanced conversions set up server-side
- Speed optimisation — images, scripts and lazy loading
Product page essentials
- Clear price with taxes and delivery information above the fold
- Multiple images, video and size or scale guidance
- Reviews with photos, near the add-to-cart button
- Delivery date by pin code
- Returns and COD policy visible, not buried
- Sticky add-to-cart on mobile
- Cross-sell and bundles that raise AOV
What an Indian Shopify store needs
- Indian payment gateways with UPI, cards, wallets and COD
- Shipping aggregator integration with serviceability checks by pin code
- COD verification and prepaid incentives
- GST-compliant invoices
- WhatsApp notifications for order updates
- Reviews app with photo reviews
- Pixel and Conversions API integration
- Speed-conscious theme and minimal apps
Theme vs custom build
| Option | When it fits |
|---|---|
| Premium theme, customised | Most brands launching or scaling |
| Custom theme | Distinctive brands with specific UX needs and budget |
| Headless Shopify | Large brands needing custom front-ends and performance — higher cost and complexity |
Shopify work by need
| Need | What we do |
|---|---|
| New store | Theme setup, design, launch |
| Slow store | App audit, theme optimisation |
| Conversion issues | Product pages, checkout extensions |
| Migration | Data, redirects, testing |
A worked example
A Shopify store had over 30 apps slowing every page. We removed unused apps, replaced several with theme code and optimised images. Load times fell and conversion rose.
Before Shopify work
- Theme choice
- App audit
- Product data structure
- Payment and shipping setup
How a Shopify Development engagement with PMG runs
- Audit (week 0–1). Accounts, analytics, tracking, website, CRM flow and competitors reviewed, with a written list of what's broken, what's wasted and the three moves we'd make first.
- Plan (week 1–2). Break-even ROAS or a target cost per lead, a measurement plan and a 90-day roadmap for Shopify Development, with owners and dates.
- Launch (week 2–4). Clean structures, verified conversion signals, the first creative sprint and landing-page fixes.
- Optimise (months 2–3). A weekly test cadence, with budget following the cheapest incremental results rather than platform-reported ones.
- Scale (month 3 onwards). New channels, geographies and retention loops, added only when the economics hold.
Every week you get a one-page scorecard, a change log, the test board and a 30-minute call with your strategist. See how we work and pricing for details.
Why teams choose PMG for Shopify Development
- Measurement first. Unit economics and clean tracking come before any increase in spend.
- You own everything. Ad accounts, data and creative stay in your name; ad spend goes straight to the platforms.
- Senior hands on the account. The strategist you speak to is the person running it.
- Weekly transparency. Scorecard, change log and test board — every week.
- Short minimum terms. We keep clients with results, not contracts.
- India and international. One Mumbai team running campaigns across Indian cities and overseas markets, Mon–Sat, 7am–9pm IST.
Where we run Shopify Development
We manage Shopify Development for businesses across India — including Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai, Kolkata and Ahmedabad — and for companies in the UAE, Saudi Arabia, the United States, the United Kingdom, Canada, Australia, Singapore and Germany. Campaigns are planned market by market, with language, currency, platform mix and privacy rules matched to each. See all Indian locations and international markets.
Free growth audit
Get a written audit for Shopify Development.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Should we build a custom Shopify theme?
Not always. A well-chosen premium theme, customised and stripped down, is often faster to launch and easier to maintain. Custom builds make sense for distinctive brands or complex product experiences.
How many apps is too many?
There's no magic number, but every app should earn its script weight. We routinely find stores running apps they forgot they installed.
Shopify or WooCommerce?
Shopify for most D2C brands wanting speed to market and a reliable checkout. WooCommerce when you need deep customisation inside an existing WordPress ecosystem.
Is Shopify expensive for Indian brands?
Costs include the plan, apps, theme and transaction fees depending on the payment setup. For most D2C brands the reliability and speed to market justify it; app discipline keeps costs down.
Can you migrate our store from WooCommerce to Shopify?
Yes — products, customers, orders (where possible), redirects and SEO preservation.
Do you build Shopify apps?
We build custom functionality where needed, but prefer proven apps and native features to keep stores maintainable.
Shopify or Shopify Plus?
Most brands start on standard plans; Plus suits high-volume brands needing advanced features.
Can Shopify handle Indian payments?
Yes — with Indian payment gateways supporting UPI, cards, wallets and COD.
Can you speed up an existing Shopify store?
Yes — app audits, theme optimisation and image improvements.
How long does Shopify Development take to show results?
Tracking fixes and search campaigns often show improvement within two to four weeks; prospecting on Meta or YouTube usually needs three to six weeks of creative testing; SEO compounds over three to nine months. We agree leading indicators up front so progress is visible early.
Is there a long contract?
No. Minimum terms are short, because we would rather keep clients with results than with contracts.
Will we own the ad accounts and data?
Yes. Everything runs in your own accounts with partner access for PMG, and you can see it all at any time.
What do you need from us to start?
Access to ad accounts and analytics, your margins and order values (or deal values), brand assets, and a decision-maker available for a weekly 30-minute call.
Works best alongside
More in this family
All servicesIndustries we apply this in
Terms used on this page
Get a proposal
A plan built on your funnel, not a template.
Share your goals, current spend and margins. We'll come back with a channel mix, a 90-day roadmap and the KPIs we'd be accountable for.