International · RegionMOFU
Performance marketing for the Americas
The short answer
PMG runs performance marketing for businesses across the Americas from our office in Mumbai — Google and Meta Ads, Amazon and retail media, SEO and AEO, and the analytics that ties them together. Our working day overlaps US East Coast mornings, and we work asynchronously with West Coast teams, with clear weekly reporting and shared dashboards.
Markets we cover in the Americas
| Market | Main languages | Key platforms | Privacy and marketing rules |
|---|---|---|---|
| United States | English, Spanish | Google, Meta, Amazon, YouTube, LinkedIn, retail media, CTV | State privacy laws, CAN-SPAM, TCPA, FTC endorsement rules |
| Canada | English, French | Google, Meta, Amazon.ca, LinkedIn | PIPEDA, CASL, Quebec Law 25 and French-language rules |
| Mexico | Spanish | Google, Meta, WhatsApp, Mercado Libre, Amazon.com.mx | Federal data protection law |
| Brazil | Portuguese | Google, Meta, WhatsApp, Mercado Livre, Shopee | LGPD |
What works in North American performance marketing
- Search and Shopping — high-intent demand, high CPCs; conversion rate and lead quality decide profit
- Meta and short-form video — creative-led prospecting for D2C, apps and services
- Amazon and retail media — essential for consumer brands; listing quality drives ad efficiency
- LinkedIn and ABM — for B2B and SaaS selling to defined accounts
- CTV and YouTube — reach for scaling brands, measured with lift and holdouts
- Email and SMS — high-value owned channels, with strict consent rules
Working with Americas clients from Mumbai
- Kick-off and audit scheduled in your morning (Eastern) or as a recorded walkthrough (Pacific).
- Weekly call in an overlapping window, plus async updates in a shared channel.
- Changes shipped overnight your time, so new tests are live by your morning.
- Monthly review with blended results in USD, CAD, MXN or BRL.
Pricing and budgets across the Americas
Media costs vary widely: US and Canadian auctions are among the most expensive in the world, while Mexico and Brazil offer lower CPMs and very large audiences. We set targets in local currency from your margins and allocate budgets by country, then by region within each country. Management is scoped per engagement and quoted in your preferred currency.
Time zones and working rhythm
| Location | Our hours in local time | Live call window |
|---|---|---|
| New York, Toronto (EDT) | 9:30pm–11:30am | 8am–11am |
| Chicago (CDT), Mexico City (CST) | 8:30pm–10:30am / 7:30pm–9:30am | 8am–10am |
| São Paulo (BRT) | 10:30pm–12:30pm | 8am–12pm |
| Los Angeles, Vancouver (PDT) | 6:30pm–8:30am | 7am–8am, plus async |
Countries we serve in Americas
Free growth audit
Get a written audit for Americas.
No sales call required. Tell us where to look; a strategist replies within working hours and sends the written audit within 72 hours.
- Tracking check
- Pixels, Conversions API, GA4 events and offline conversions — what is firing, what is double-counted, what is missing.
- Wasted spend
- Search terms, placements, audiences and overlap that cost money without producing qualified leads or sales.
- Conversion path
- Landing page speed, message match, form friction and follow-up time — where interested people drop off.
- 90-day priorities
- The three changes we would make first, with the metric each one should move.
Frequently asked questions
Can an India-based agency manage US Google Ads effectively?
Yes. Account management, bidding, creative testing and analytics are location-independent; what matters is understanding the US market, its costs and its regulation — and communicating in your working hours.
Do you handle Spanish-language campaigns in the US and Mexico?
Yes, with native Spanish writers and reviewers for scripts, ads and landing pages.
How do you handle US privacy laws?
We set up consent-aware tracking, honour opt-outs such as Global Privacy Control where required, and keep data collection minimal. Your counsel should review privacy notices for each state you operate in.
Do you have staff in the Americas?
No — our team is in Mumbai. We work remotely across the Americas and travel when an engagement needs it.
Other regions
All international marketsIndustries we know well
Get a proposal
A plan built on your funnel, not a template.
Share your goals, current spend and margins. We'll come back with a channel mix, a 90-day roadmap and the KPIs we'd be accountable for.